Leafea Partners with Keiyo Bank to Launch 'Fukurippe', a Community-Based Employee Benefit App for Regional Economic Revitalization

Leafea Inc. (Headquarters: Chuo-ku, Tokyo, CEO: Wataru Morita, hereinafter "Leafea"), which provides a community-based employee benefit service, will start a partnership with Keiyo Bank, Ltd. (Head office: Chiba City, Chiba Prefecture, President: Tsuyoshi Fujita). Starting Friday, June 12, Keiyo Bank will begin handling the community-based employee benefit service "Fukurippe," aiming for regional revitalization and supporting people working hard every day.

Background and Purpose of the Partnership

In recent years, against the backdrop of personnel shortages and soaring labor costs, human resource challenges faced by companies have been increasing, and there is growing interest in improving employee retention rates and satisfaction.

Keiyo Bank, whose corporate philosophy is "Providing a 'plus alpha' value to build a prosperous future for the region together," focused on employee benefits that can stimulate local consumption and achieve effective wage increases even for small and medium-sized enterprises (SMEs).

The community-based employee benefit service provided by Leafea (dedicated app name: "Fukurippe") is a service that supports corporate employees through the enhancement of employee benefits, which is also referred to as a "third wage increase." Through the app, in addition to providing gift returns to employees and coupons that can also be used by their families, it is designed to support the improvement of job satisfaction and engagement among employees working at adopting companies.

As the number of available local stores increases, "Fukurippe" becomes a more accessible and familiar community-based benefit for employees. Furthermore, utilizing gifts that can be used locally promotes economic circulation within the region, leading to the revitalization of the entire region. Keiyo Bank and Leafea will continue to work together to contribute to such regional revitalization.

About "Fukurippe"

The employee benefit service "Fukurippe" provided by Leafea is a system where companies bear a monthly cost, allowing employees to use discount benefits at over 100,000 affiliated stores nationwide. Furthermore, companies can send "Message Gifts (*)" with feelings of gratitude and encouragement to their employees, creating a design where they can feel connected in their daily lives.

In addition to a 10% discount at convenience stores, it also provides a stress check function, which is scheduled to become mandatory in the future, all-in-one, realizing comprehensive employee benefits including mental and physical care.

As a benefit app that can achieve high utilization rates at the industry's lowest cost level, the number of adopting companies is steadily increasing, and data leading to improved employee engagement is beginning to appear. Its major features are its high cost performance and contribution to creating a comfortable working environment.

(*) Can be exchanged for tickets that can be used at affiliated stores and utilized.

Keiyo Bank, Ltd. Overview

Name: Keiyo Bank, Ltd. Head Office Location: 1-11-11 Fujimi, Chuo-ku, Chiba City, Chiba Prefecture Official Website: https://www.keiyobank.co.jp/

Leafea Inc. Overview

Name: Leafea Inc. Head Office Location: THE GATE Kayabacho 3F, 1-10-3 Shinkawa, Chuo-ku, Tokyo Official Website: https://leafea.co.jp