Event

Pets Tokyo Opens Call for Model Dogs for 'Summer Dog Festival 2026' Main Visual

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 3, 2026 10:20 PM ・ Updated Jul 8, 2026 6:54 PM ・ 6 min read ・ Source: PR TIMES

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Pets Tokyo Opens Call for Model Dogs for 'Summer Dog Festival 2026' Main Visual — Image: PR TIMES

⚡ Key Points

Pets Tokyo, a subsidiary of Lehman Holdings, is calling for two model dogs to feature in the main visual of its upcoming 'Summer Dog Festival 2026' event, to be held on August 2, 2026.
Applications open on July 1, 2026, via Instagram.

Pets Tokyo, a subsidiary of Lehman Holdings, is calling for two model dogs to feature in the main visual of its upcoming 'Summer Dog Festival 2026' event, to be held on August 2, 2026. Applications open on July 1, 2026, via Instagram.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000283.000116500.html Distributor: PR TIMES
Published: Jul 3, 2026

Pets Tokyo Co., Ltd., a subsidiary of Lehman Holdings Corporation (Headquarters: Chiyoda-ku, Tokyo; CEO: Raymond), announces the launch of a recruitment campaign for two model dogs to appear in the main visual of its upcoming dog-friendly event, 'Summer Dog Festival 2026,' scheduled for Sunday, August 2, 2026. Applications will open on Wednesday, July 1, 2026, via the official Instagram account.

Selected dogs will appear across various visual materials for the festival, including posters, flyers, the official website, social media, venue decorations, and more.

Participatory Campaign: 'Creating the Event Together'

Pets Tokyo values co-creating events with local pet owners.

This year marks the second edition of the 'Summer Dog Festival,' and following last year's success, the company is once again opening public applications for 'model dogs' to become the face of the event.

Last year's model dog, 'COCO,' gained popularity through appearances on event posters, flyers, and social media posts, becoming a beloved figure among attendees.

This year, the number of selected dogs has increased to two, allowing more pet owners to participate.

Model Dogs to Feature Across Multiple Media

The selected dogs will serve as the main visual for 'Summer Dog Festival 2026' and will be featured in the following media:

- Event posters - Distribution flyers - Official website - Official social media accounts - Venue decorations - Novelties and giveaways

The dogs will appear not only on the event day but also in various advertising materials seen by a wide audience.

Application Details

Application page: https://www.instagram.com/p/DaPxY34k4IK/?img_index=1

Application period: Wednesday, July 1, 2026 – Tuesday, July 7, 2026, 23:59 JST

How to apply:

1. Follow the official Pets Tokyo Instagram account (@petstokyo_official) 2. Follow the Pets Tokyo Koiwa Store Instagram account (@petstokyo_koiwa) 3. Comment on the campaign post with your motivation, such as 'reasons for wanting to be a model'

Sharing the campaign post on your Instagram Stories increases your chances of being selected.

Application Requirements

- Agreement to allow photos and videos to be used in various media - Ability to provide photos in yukata or summer-themed outfits - Ability to submit photos by July 9, 2026

Applicants who can attend the festival on the day are especially welcome, as they will help energize the event.

Benefits for Selected Dogs

- Appointment as main visual model for 'Summer Dog Festival 2026' - Complimentary event flyers

About Pets Tokyo Co., Ltd.

── Pets Tokyo: A pet daycare you’ll want to visit again and again. ──

Pets Tokyo is a multifunctional pet care space centered around pet daycare services. By offering daycare, grooming, hotel stays, training, and more—all in one familiar place—we support a lifestyle built on trust and peace of mind for both pets and their owners.

FACT BOX

Source: PR TIMES
Category: Event

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images showcase promotional materials for "夏犬祭2026" (Natsu Inu Matsuri 2026), featuring small dogs in yukata. They highlight a model dog recruitment campaign and various media where the selected dogs will appear, such as posters, flyers, and social media. One image also presents the Pets Tokyo logo and services.

A promotional image for "夏犬祭2026" (Natsu Inu Matsuri 2026) shows a small dog in a yukata surrounded by examples of event visuals like posters and flyers, and mentions a model dog recruitment campaign.
This image displays various applications of the "夏犬祭" (Natsu Inu Matsuri) visual, including a poster, a smartphone screen showing an SNS/HP view, and a flyer, all featuring a small dog in a yukata.
A golden retriever puppy is featured with the Pets Tokyo logo and text describing Pets Tokyo as a pet daycare that makes you want to visit again, listing services like pet daycare, training, trimming, and pet hotel.

Editorial & Verification Standards

The Washin AI News desk structures and reviews this article under the following standards.

Start only from primary sources (official PR, disclosures, wire services)
Numbers and proper nouns machine-checked against the source (number-completeness check)
Company names and tickers verified via registry (Registry/TWSE/Wikidata)
No speculation; nothing stated that is not in the source

Read the full editorial policy →

Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 3, 2026 10:20 PM — Distributor PR TIMES
Collected　Jul 3, 2026 6:33 PM
AI structured & analyzed　Jul 7, 2026 8:54 AM
Desk-reviewed & published　Jul 3, 2026 10:20 PM

FAQ

Can anyone apply to be a model dog for 'Summer Dog Festival 2026'?

Yes, anyone meeting the criteria can apply. Requirements include following Instagram accounts and submitting a photo and comment.

What are the selection criteria for the model dogs?

Selection is based on photo quality, summer theme, and the owner's motivation statement.

Where are Pets Tokyo's locations?

Head office is in Chiyoda-ku, Tokyo, with service locations including the Koiwa store.

Cite this article — HOW TO CITE

Washin AI News Desk“Pets Tokyo Opens Call for Model Dogs for 'Summer Dog Festival 2026' Main Visual”AI News by Washin Village（和心村）, Jul 3, 2026. https://aeo.idaeo.ai/ai/lehmansoft-com/en/news/2026-07-03-pets-tokyo-%E5%A4%8F%E7%8A%AC%E7%A5%AD2026-%E3%81%AE%E3%83%A1%E3%82%A4%E3%83%B3%E3%83%93%E3%82%B8%E3%83%A5%E3%82%A2%E3%83%AB%E3%83%A2%E3%83%87%E3%83%AB%E7%8A%AC%E3%82%92%E5%8B%9F%E9%9B%86

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