A New Era for SNS Management: AI Meets Human Expertise. LIDDELL Launches 'PRST AI+', a Next-Gen X Management Service for 100,000 JPY/month

LIDDELL, a company specializing in 'human-centric marketing' that combines fan communities and AI with social media and influencer marketing at its core, launched 'PRST AI+', a next-generation X (formerly Twitter) management service that pairs AI agents with dedicated SNS professionals, starting May 29, 2026.

Traditional SNS management services have primarily been human-cost-based models, ranging from 500,000 to 2,000,000 JPY per month.

'PRST AI+' establishes a 'complete division of labor model' where AI agents perform routine tasks such as research, competitor monitoring, drafting posts, and KPI analysis 24/7, while SNS professionals handle strategic planning, brand tone management, and engagement responses. With a subscription model starting at 100,000 JPY per month, it significantly reduces traditional costs.

Leveraging 'LIDDELL SNS Knowledge' 'Why doesn't SNS management work even when I entrust it to ChatGPT?' The reason is that AI only possesses 'general knowledge.'

'PRST AI+' is the industry's only X management service specialized for SNS, where LIDDELL has systematized the know-how and data accumulated through over 7,000 SNS support cases in 10 years into 'LIDDELL SNS Knowledge,' which is then trained into a dedicated AI agent for each client.

The AI agent is equipped with industry-specific winning patterns, compositional structures, nuances to avoid PR crises, and influencer relationship-building techniques. Furthermore, LIDDELL's SNS professionals handle finishing touches on brand tone and quarterly strategy design, realizing high-quality and rapid operations.

Service Overview PRST AI+ provides services in three tiers depending on the client's maturity: - Plan A: Self-Sustaining Support / Accelerating in-house capabilities for firms with existing SNS staff. - Plan B: Collaborative Operation / 'Division of labor' where AI generates content and professionals supervise. - Plan C: Strategic Outsourcing / 'Full delegation' from strategy to execution. - Enterprise: Customized design.