Lindt & Sprüngli Japan, the Japanese subsidiary of the Swiss premium chocolate brand 'Lindt,' which celebrated its 180th anniversary in 2025 and is loved in over 120 countries, will host a participatory campaign titled 'LINDOR VOTE 2026: Decide with Your Vote!' from June 1 (Mon) to August 25 (Tue), 2026. The campaign divides Lindor's diverse flavors into seven 'parties' and lets customers vote for their favorite.

Lindor offers a wide range of flavors, from classics like Milk and Dark to Nut, Bitter, Fruit, Sweet, and Sweet & Salty. In this campaign, flavors are categorized into seven 'Chocolate Parties' such as the 'Mint Party,' 'Sweet & Salty Party,' and 'Nutty Party.' Customers can vote for their favorite flavor or party to support their 'Oshi' (favorite) Lindor. The campaign features a monthly tournament structure, allowing customers to discover new flavors.

The tournament includes the 'Unique Flavor Representative Match' in June, the 'Classic Flavor Representative Match' in July, and the 'LINDOR VOTE Finals' in August. Customers can participate via the campaign website, official Instagram, official X, or at Lindt retail stores nationwide. Those who purchase Lindor in-store will receive a limited-edition 'LINDOR VOTE Sticker.' Additionally, an online-exclusive 'Double Present Campaign' will be held simultaneously.

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  • Source: PR TIMES
  • Category: marketing_campaign