[Supervised by Dentists & Hygienists] Kiratt, a Whitening Specialty Store with 30 Stores Nationwide, Officially Launches 'Kiratt TV' Media.

Lino Che’ri Inc. (Headquarters: Fukui Prefecture, Representative Director: Kazuma Takahashi), operator of "Kiratt," a whitening specialty store with 30 branches nationwide, is significantly strengthening its content production system for its official media 'Kiratt TV,' launched in October 2025, and will commence full-scale operations.

Under the concept of "Everyday Kiratt, Your TV," this media will not merely provide beauty information but will also unfold diverse entertainment content across genres such as variety, romance, and documentaries.

The company aims to establish itself as an "online broadcasting station" that overturns the conventions of the beauty industry, focusing on the highly anticipated new program 'Hitocreative.' This program will showcase real stories of how the "confidence" gained through whitening shapes one's subsequent life. Kiratt will continue to make large-scale investments towards this goal.

What is the Next-Generation Online Broadcasting Station "Kiratt TV"?

**"Everyday Kiratt, Your TV," Transcending the Realm of Beauty**

"Kiratt TV" is an online broadcasting station-type media produced by 'Kiratt,' a whitening specialty store with 30 branches nationwide.

It breaks away from the conventional "store blogs" and "beauty information sites," delivering multi-genre content rich in entertainment value, reminiscent of platforms like "AbemaTV."

**Diverse Program Lineup** It will offer a wide array of programs designed to stimulate viewers' daily lives, covering not only expert whitening knowledge but also topics such as romance, variety shows, business, and lifestyle.

* YouTube Subscribers: 132,000 * Instagram Followers: 12,000 * TikTok Followers: 12,700 * X Followers: 4,700

(As of April 2026)