Breaking the 'Digitalization Only' Barrier in DX! Linpress to Host Practical 'Design Thinking Training' to Drive Customer-Centric Value Creation

Linpress, a provider of DX talent development training for corporations, is launching an introductory 'Design Thinking Training' for managers and staff in DX promotion and IT departments of large enterprises.

In recent years, many companies have started DX initiatives, yet they often face the 'DX wall,' where progress remains limited to the introduction of digital technologies (digitization) without leading to business model transformation or new value creation. The 'DX Promotion Skill Standards' established by METI and IPA also emphasize the role of a 'designer' who integrates business and customer perspectives.

To overcome this wall, Linpress believes it is essential to shift from pursuing 'functional value' to discovering 'semantic value' that users seek. This program is designed to facilitate that transition.

Outline Course Name: 1-Day Lecture + Workshop 'Design Thinking Training' Target: Those seeking inspiration for new business/service development and skills for DX ideation. Date: June 5, 2026 (Fri), 10:00 - 17:30 Fee: 66,000 JPY (incl. tax) per person Venue: Bridge Pier Hatchobori, 1F, 4-8-1 Hatchobori, Chuo-ku, Tokyo

Key Features 1. B2B-specific perspective on discovering 'semantic value.' 2. Practical workshop experiencing five processes in one day. 3. Design of 'correct questions' using the 'How Might We?' framework.

Case studies include Zenrin Co., Ltd. and Yamae Group Holdings Co., Ltd.