Lion Corporation is partnering with FC Gifu to launch a program that investigates the link between children's chewing strength and athletic performance, using its oral care products with young soccer players.
Lion Corporation will participate in the 'FC Gifu Wellbeing Project' promoted by Gifu Football Club Co., Ltd. (FC Gifu) and has launched a verification program focusing on the relationship between chewing strength and athletic ability. Leveraging its expertise in oral healthcare, Lion will use gummies and gum to examine how chewing strength affects children's athletic performance and physical development. The program will target approximately 30 students from the FC Gifu soccer school, measuring their chewing status and basic athletic skills before and after an intervention period. This collaboration aims to create new health value and support the healthy growth of children from a multifaceted perspective.
FACT BOX
- Source: PR TIMES
- Category: Corporate Partnership Announcement
FAQ
What is the 'FC Gifu Wellbeing Project'?
It is a project led by FC Gifu in collaboration with local companies and educational institutions to support the healthy growth of children by holistically addressing exercise, health, and education.
What is Lion Corporation's role in this project?
Lion is conducting a verification program to examine the relationship between chewing strength and athletic ability in children, utilizing its oral healthcare expertise and products like special gummies and gum.
Who are the subjects of this verification program?
The program targets approximately 30 elementary school students, from 1st to 4th grade, who are part of the FC Gifu soccer school.
How will the program measure the effects of chewing?
It will assess children's chewing status using a special gum and measure their athletic abilities—such as grip strength, 10m dash speed, and one-leg standing balance—before and after the intervention period.
What specific products are being used in the program?
The program uses products from Lion's 'Okuchi-iku Kamotto!' series, including hard gummies designed to develop chewing strength and a special gum to check chewing power.