Laundry detergent "Acron" "Fluffy and Smooth Care" and "Sweat and Sebum Refresh Care" improved and re-released

Lion Corporation (President and Representative Director, CEO: Masayuki Takemori) will renew its laundry detergent (for delicate clothing) "Acron," which protects favorite garments from five major damages (wrinkles, stretching, shrinkage, fading, and pilling), into two product lines that can be chosen according to concerns and desired finish. "Acron Fluffy and Smooth Care" pursuing a "fluffy and smooth finish" and "Acron Sweat and Sebum Refresh Care" that "thoroughly removes sweat and sebum stains and odors" will be improved and re-released nationwide on September 9, 2026 (Wed).

- From "Acron," which protects precious garments from damage, it is now available in two product lines that care for and condition damage such as stretching and stretching with every wash, allowing users to choose based on their concerns and desired finish.

- "Acron Fluffy and Smooth Care" to "finish favorite garments with a fluffy and comfortable texture."

- "Acron Sweat and Sebum Refresh Care" to "reset stubborn sweat and sebum stains that accumulate on favorite garments."

1. Reason for Launch

Our company is promoting "Choose one Project," which aims to realize a sustainable society through daily laundry, and is raising awareness of eco-friendly activities that can be practiced in daily life, such as "extending the life of clothing" through single-rinse laundry. In particular, to keep clothes in good condition for a long time, choosing the right detergent for the purpose and use, such as washing methods that preserve the texture of clothes and washing methods that thoroughly remove dirt, is essential.

According to our research, while consumers want to "wash their favorite clothes beautifully and gently," some hesitate to use delicate clothing detergents due to concerns about dirt removal (※).

Furthermore, due to the image that "delicate clothing detergents do not clean well," even users of delicate clothing detergents tend to wash their favorite clothes together with regular detergents, especially during the summer when sweat and sebum stains are a concern. In addition, due to extreme heat and the effects of winter heating, the opportunities for sweat and sebum stains to adhere to clothing are increasing throughout the year, and consumer demand for cleaning power in delicate clothing detergents is growing (※).

Therefore, we are launching "Acron Fluffy and Smooth Care," which "finishes favorite precious clothes with a fluffy and smooth texture" while protecting them from damage, and "Acron Sweat and Sebum Refresh Care," which "thoroughly washes away sweat and sebum stains with a unique formula," so that delicate clothing detergents can be chosen based on concerns and desired finish.

The "Acron" brand will propose optimal care that aligns with each consumer's "feelings for their favorite clothes."

※ n=1500, WEB survey, September 2025, our company research

2. Release Date and Region

September 9, 2026 (Wed) Nationwide

3. Product Name, Capacity, Price

Product Name

Capacity

Retail Price (C)

Acron Fluffy and Smooth Care

Main unit 430ml / Refill 350ml / Large refill 760ml

Open price

Acron Sweat and Sebum Refresh Care

Main unit 430ml / Large refill 760ml

Open price

4. Product Features

[Acron Fluffy and Smooth Care]

(1) Contains softening ingredients for a fluffy and smooth finish even without fabric softener.

(2) Exquisite floral bouquet scent.

[Acron Sweat and Sebum Refresh Care]

(3) Thoroughly removes accumulated sebum stains and sweat odors with a unique formula.

(4) Refreshing citrus soap scent.

[Common to both products]

(5) Damage-less cleaning restores stretched and stretched clothes.

Our unique damage-less cleaning prevents damage such as wrinkles, stretching, shrinkage, fading, and pilling, and gently washes precious garments.

(6) Thoroughly removes dirt and odors even with weak water flow, such as in delicate clothing cycles.

Since it uses a highly penetrating surfactant as a cleaning ingredient, it quickly penetrates the fibers even with weak water flow and thoroughly removes dirt.

(7) Supports single-rinse for time-saving and eco-friendly results.

Reduces damage to clothing by shortening washing time.

(8) Neutral, no fluorescent agents.

5. "Acron" Series Lineup

The new products in this release are in bold.

From the top left:

Acron Fluffy and Smooth Care Main unit 430ml / Refill 350ml / Large refill 760ml

From the bottom left:

Acron Sweat and Sebum Refresh Care Main unit 430ml / Large refill 760ml

Acron Gentle Premium Main unit 420ml / Refill 650ml

[Related Information]

- Long-term environmental target "LION Eco Challenge 2050"

- A little good laundry for your clothes and the planet. Choose one Project

- Acron Official App "Can This Be Washed?"