EXING Corp. Hosts 1-Day Internship to Discover Next-Generation Planning Talent

Lirem Co., Ltd. (Headquarters: Toyohashi City, Aichi Prefecture; CEO: Ryusuke Yabuuchi; hereafter 'Lirem') and EXING Corp. (Headquarters: Nagoya City, Aichi Prefecture; President: Yasushi Mizutani; hereafter 'EXING'), which develops entertainment businesses centered on karaoke under the USEN & U-NEXT GROUP, co-hosted a 1-day workshop for students aspiring to work in planning roles on Saturday, December 6, 2025.

Background and Purpose: Identifying 'Breakthrough Power' Beyond Resumes Traditional resume screening and interviews have struggled to accurately assess an applicant's inherent 'problem-discovery ability' and 'project-driving capability.' This program introduced Lirem's multi-dimensional evaluation metrics—'actions,' 'dialogue,' and 'deliverables.' The goal was to visualize aptitude for planning roles by fostering free-thinking creativity in students through practical workshops.

Program Content: New Business Development Utilizing EXING's Assets The workshop involved redefining JOYSOUND's music data, store networks, and latest technologies to create next-generation 'experience value.' During the final presentation, EXING's senior managing director and general managers of various divisions attended as judges, providing real-world business feedback on the students' project ideas.

[Excerpts from Judge Comments] Masahiro Yasui, Senior Managing Director: 'This was our first planning-focused internship, and thanks to the momentum from our staff and Lirem, along with mentor support, it was more successful than expected. It served as an important platform for assessing student aptitude, and the greatest harvest was seeing most students participating with genuine enjoyment.'

Satoshi Fukunishi, General Manager of Planning and Service Division: 'While it must have been tough to reach the presentation stage in just one day, meeting students who understood the difficulty of planning yet found it interesting and tackled it proactively confirms the potential for better talent acquisition.'

Hiroshi Omori, General Manager of Business Promotion Division: 'We gained highly significant decision-making materials regarding individual characteristics, including input from field mentors. I feel we provided a high-quality experience for those job-hunting, leaving a positive impression of our company.'

Main Achievements of the Program Contributing to New Business Creation: Discovering 'New Needs' from Student Perspectives Through four proposed ideas, the workshop uncovered real needs among younger generations that had previously been overlooked. These perspectives are being utilized as data providing important suggestions for EXING’s ongoing new business development.

Enhancing Recruitment Processes: Improved 'Hearing Accuracy' Based on Data Detailed individual evaluation reports provided by Lirem clarified each student's thinking habits and potential. This data directly helped optimize interview questions for subsequent rounds, contributing to a more precise matching recruitment process.

Identifying 'Rough Diamonds' for Planning Roles through Established Evaluation Standards By using unique evaluation indicators, the companies identified students with 'drive to involve others' and 'learning ability to immediately absorb feedback'—traits often lost in resumes or short interviews.

Future Outlook: Strengthening Multi-Faceted Partnerships from Recruitment to Business Development Building on this successful model, the companies aim to create further synergies through the following initiatives:

Expanding Target Roles and Pursuing Matching Precision Plans are underway to hold 1-day workshops not only for planning roles but also for sales positions. Lirem will be deeply involved in program design to precisely define the 'qualities required in the field,' ensuring high-precision matching that minimizes mismatches for both companies and students.

Co-creating Ideas to Accelerate New Business Creation Strengthening collaboration in the 'new business proposal' process that directly contributes to EXING's business growth, moving beyond recruitment. By combining students' fresh sensitivity with Lirem's objective analytical power, the companies strive to create innovative ideas that solve social issues and open up new markets beyond entertainment.