Popular Brands Gather: <Playful Life> Pop-up Store to be Held in May at Two Venues, Ginza Mitsukoshi and Hankyu Umeda Main Store!

Bringing sophisticated "playfulness" to everyday life. In May 2026, <Playful Life> will further expand its presence, holding limited-time pop-up stores at two venues: Ginza Mitsukoshi and Hankyu Umeda Main Store.

In addition to the existing lineup of Frank & Eileen shirts, BAREFOOT DREAMS loungewear, BLEUFORÊT socks, and SLEEPERS flip-flops, three new brands will participate!

STATE OF ESCAPE, an Australian bag brand; MIZUKI, a New York fine jewelry brand that gives wearers glamour and confidence; and Spinelli Kilcollin, an LA fine jewelry brand that enables unisex and personalized styling.

By bringing together brands active in different fields, we propose a more free and sophisticated styling.

With quality as a prerequisite, we offer the "playfulness of today's adults" with a relaxed attitude. We provide an opportunity to rediscover the joy of dressing, subtly accompanying daily life.

<Playful Life POP UP STORE Overview>

May 13 (Wed) - May 19 (Tue) Ginza Mitsukoshi Main Building 3F GINZA Stage

Address: Ginza Mitsukoshi Main Building 3F GINZA Stage, 4-6-16 Ginza, Chuo-ku, Tokyo

Phone number: 03-3562-1111 (main)

Business hours: 10:00-20:00

May 27 (Wed) - June 2 (Tue) Hankyu Umeda Main Store 4F Kotokoto Stage 41

Address: Hankyu Umeda Main Store 4F Kotokoto Stage 41, 8-7 Kakudacho, Kita-ku, Osaka

Phone number: 06-6361-1381 (main)

Business hours: 10:00-20:00

Brand Line-up

STATE OF ESCAPE NEW

A handmade bag brand started in Sydney, Australia, by Brigitte MacGowan and Desley Maidment, under the concept of "creating unique, edgy, and beautifully designed carryalls." It features designs combining neoprene material bags, which symbolize the brand, with shoulder straps made from sailing ropes. All collections are surprisingly lightweight yet durable, can be folded compactly, and are washable. In 2024, it obtained B Corp certification, practicing responsible manufacturing that prioritizes environmental and social considerations.

MIZUKI NEW

A fine jewelry brand established in NY by designer Mizuki Goltz and her husband, Alan. Its effortless and sophisticated items have been loved worldwide since the brand's launch in 1996. It blends individuality with delicate and sensual curved forms, allowing for unique coordination through layering. These timeless jewels enhance the wearer's charm. "Sea of Beauty" pursues simplicity, while "Privé" seeks a more luxurious and avant-garde style. In 2026, the new line "Eighteen" will be announced to commemorate the brand's 30th anniversary.

Spinelli Kilcollin NEW

A Los Angeles-based fine jewelry brand established in 2010 by designers Yves Spinelli and Dwyer Kilcollin. It gained worldwide popularity by releasing the Galaxy Ring, which boldly mixes textures and balances based on minimalist geometric forms. Its innovative design, structured to be layered or linked across multiple fingers, expresses a modern, clean lightness despite its volume. Each piece is handmade by skilled artisans in Los Angeles, resulting in a unique texture with nuanced charm.

Frank & Eileen

Frank & Eileen is a shirt brand started in 2009 by Audrey McLoghlin. It develops casual yet high-quality shirts by fusing the simple, rustic Irish roots and the relaxed mood of its West Coast base with the finest Italian materials. The brand is named after her beloved Irish grandparents. It obtained B Corp certification in 2020, contributing to society as a brand committed to sustainability.

BAREFOOT DREAMS

BAREFOOT DREAMS, since its birth in Malibu, California, in 1994, has offered luxurious, comfortable, and soft-touch blankets, loungewear for men and women, and products for kids and babies.