LIVE BOARD announced that the 'Beyond Blue Project,' co-created with Heralbony, was honored with an Excellence Award at the 'Digital Signage Award 2026,' held on June 10, 2026.
Overview of 'Beyond Blue Project' The project, centered on the message 'This Blue is Also Someone's World,' was held in conjunction with World Autism Awareness Day on April 2nd. Partners including LIVE BOARD and Azabudai Hills participated, painting the city in the awareness day's symbol color: 'blue.'
LIVE BOARD utilized 50 outdoor vision screens across 47 locations in Tokyo and 480 TRAIN BOARD screens on the Saitama Railway. They displayed original art created by Ryo Nakao (a Heralbony-affiliated artist), transforming urban spaces into a consistent, artistic media environment. In collaboration with the Japan Autism Association, the project highlighted how diversity enriches society through art.
Project Impact The campaign generated over 4,000 social media posts, with an overwhelmingly positive response. It was featured in over 50 media outlets, including newspapers, and was highly praised as a case study in how digital signage can shift public perspectives and create positive social impact.
Digital Signage Award 2026 Organized by the Digital Signage Consortium, this award recognizes outstanding projects to stimulate the market. At the awards ceremony on June 10th, one Grand Prix winner and ten Excellence Award winners were selected.
FACT BOX
- Source: PR TIMES
- Category: Event
- Products / services: TRAIN BOARD