Report: Sanrio Puroland's V-Shaped Recovery Driven by Dialogue and 'Active Listening'

Lively Inc. held its 3rd 'Active Listening Talks' event on April 10, 2026, featuring guest Aya Komaki, President of Sanrio Entertainment. Komaki revealed that Sanrio Puroland's turnaround was not due to secret strategies but constant dialogue and listening to individual employees. By implementing workshops like 'Dialogue Festivals,' the organization fostered psychological safety and improved productivity. Lively CEO Eri Oka highlighted that such human-centric listening skills are becoming a vital competitive advantage for organizations in the AI era.