LAMA Store has launched a new model of bone conduction earphones that allows users to hear ambient sounds naturally without blocking their ears, anticipating stricter bicycle traffic rules starting in April 2026. It features Bluetooth 6.0 and up to 15 hours of playback.
Against the backdrop of growing safety awareness regarding the use of earphones while cycling, LAMA Store (Tokyo) has released a new model of bone conduction wireless earphones that allow users to naturally perceive ambient sounds without blocking their ears. Equipped with stable high-quality sound supported by Bluetooth 6.0 and AAC, up to approximately 15 hours of continuous playback, IPX5 waterproof performance, as well as simultaneous connection to two devices and hands-free calling functions, they can be comfortably used in a wide range of scenes such as commuting to work or school, sports, and remote work. The lightweight ear-hook design reduces the burden even during long hours of use, and it is proposed as a next-generation listening device that combines safety and convenience.
Product Pages:
Rakuten Ichiba: https://item.rakuten.co.jp/la-ma/i302132/
Yahoo Shopping: https://store.shopping.yahoo.co.jp/lama/i100758.html
Market Background & Challenges
Starting in April 2026, crackdowns on traffic violations by bicycles will be strengthened in Japan, and with the introduction of the 'blue ticket' system, regulations regarding the use of earphones are also drawing attention. In particular, riding in a state where ambient sounds are difficult to hear is seen as a problem from a safety perspective, and for users who use bicycles on a daily basis, choosing a device that can balance convenience and safety has become an important issue.
Comparison Data (Safety, Comfort, Functionality | In-house Survey)
(Table data regarding keywords: bone conduction earphones, open-ear earphones, bicycle earphone regulations, non-blocking earphones, bicycle new rules 2026, wireless earphones Bluetooth 6.0, background-listening earphones, running earphones, long-playback earphones, sports earphones)
FACT BOX
- Source: PR TIMES
- Category: New Product
FAQ
What are the key technical specifications of the new bone conduction earphones released by LAMA Store in Tokyo?
The earphones feature Bluetooth 6.0 with AAC codec support, about fifteen hours of continuous playback, IPX5 water resistance, simultaneous connection to two devices, and built‑in hands‑free calling functionality.
How do the new LAMA Store bone conduction earphones enhance cyclist safety in light of the April 2026 Japanese bicycle earphone regulations?
By delivering sound through bone conduction, they keep the ears open so riders can hear surrounding traffic and environmental noises, directly addressing the safety concerns raised by the upcoming ‘blue ticket’ enforcement beginning April 2026 in Japan.
Where can consumers purchase the newly launched bone conduction wireless earphones from LAMA Store, and which major online marketplaces are mentioned in the product announcement?
Customers can buy the earphones through LAMA Store’s product pages on Rakuten Ichiba and Yahoo Shopping, as listed in the announcement’s online retail links.
What ergonomic and design elements of the LAMA Store bone conduction earphones make them comfortable for long‑duration activities such as commuting, sports, and remote work?
The earphones use a lightweight ear‑hook that minimizes pressure, an open‑ear bone‑conduction transducer that does not block the ear canal, and a balanced weight distribution that reduces fatigue during extended use.
What specific regulatory change scheduled for April 2026 in Japan is expected to increase demand for non‑blocking earphones like the LAMA Store’s new model?
Japan will strengthen bicycle traffic‑violation crackdowns and introduce a ‘blue ticket’ system in April 2026, targeting earphone use that obstructs ambient sound perception, thereby boosting demand for open‑ear devices.