[New Product] From "Unheard" to "Heard." Introducing Bone Conduction Earphones Chosen for the Era of Bicycle Safety!

LAMA Store (Tokyo) has launched a new model of bone conduction wireless earphones, driven by the increasing safety awareness regarding earphone use while cycling. These earphones allow users to naturally perceive ambient sounds without blocking their ears. Featuring stable, high-quality sound with Bluetooth 6.0 and AAC support, up to approximately 15 hours of continuous playback, IPX5 waterproof performance, and dual-device connection and hands-free calling capabilities, they offer comfortable use in a wide range of scenarios including commuting, school, sports, and remote work. The lightweight ear-hook design ensures minimal burden even during long periods of use, positioning them as next-generation listening devices that combine safety and convenience.

Product Page:

Rakuten Ichiba: https://item.rakuten.co.jp/la-ma/i302132/

Yahoo! Shopping: https://store.shopping.yahoo.co.jp/lama/i100758.html

Market Background and Challenges

Starting April 2026, Japan will implement stricter enforcement of traffic violations for bicycles, with the introduction of the "Blue Ticket" system, drawing attention to regulations concerning earphone use. Specifically, riding in a state where ambient sounds are difficult to hear is problematic from a safety perspective. For users who commute by bicycle daily, selecting devices that balance convenience and safety is a crucial challenge.

Comparative Data (Safety, Comfort, Functionality | In-house Survey)