株式会社LIVENT's survey on corporate gifting reveals that 80% of givers now prioritize the recipient's burden and environmental considerations. Although traditional potted orchids remain common, corporate gift frequency is declining, especially among large enterprises. The industry is moving away from purely formal gestures toward more intentional, sustainable gifting styles. The company is addressing these trends with its 'ecoRan' service, which includes free orchid collection and recycling.

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  • Source: PR TIMES
  • Category: research