"Chunchundo" Opens in "Omiyage Dokoro Sendai No. 2" on the 2nd Floor of Sendai Station!

JR East Tohoku Comprehensive Service Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture; President: Toshinori Hazama; hereinafter "LiViT") announces that "Chunchundo," operated by Seisenkan Muranushi Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture; President: Yoshiharu Muranushi), will open inside "Omiyage Dokoro Sendai No. 2" (located on the 2nd floor of JR Sendai Station).

Store Overview Store Name: Omiyage Dokoro Sendai No. 2 "Chunchundo" Opening Date: Saturday, April 4, 2026 Business Hours: 8:15 AM - 8:45 PM

Store Introduction "Chunchundo" is a Japanese sweets brand that cherishes the traditions and culture of Sendai and promotes the region's charm. Featuring the "sparrow," which is deeply familiar to the people of Sendai—such as the Date clan's crest "Sparrow in Bamboo" and the traditional "Suzume Odori" (Sparrow Dance)—its signature products like the adorable "Sendai Suzume Manju" and "Sendai Musume Suzume Monaca" are widely supported not only by tourists but also by local residents.

We will deliver comforting sweetness and the essence of Sendai to the daily lives of locals and to the travel moments of customers visiting Sendai.

Opening Benefits To commemorate the opening, we are offering the following benefits. ・For the first 100 customers who purchase 2,000 yen or more (tax included), We will present a "Chunchundo Original Pouch" * The content of the benefits is subject to change.

[Chunchundo] Recommended Products *Photos are for illustrative purposes only.