JR East to Host 'Akita Direct Sales Market' at Ueno Station, Featuring Fresh Produce Delivered via Shinkansen

JR East Tohoku Comprehensive Service Co., Ltd. (Headquarters: Sendai, Miyagi Prefecture; President: Toshinori Hazama) will hold the 'Akita Direct Sales Market' at Ueno Station from Thursday, May 21 to Tuesday, May 26, 2026. Through the sale of Akita Prefecture's local products and tourism promotion, the event will deliver the charm of Akita to residents of the Tokyo metropolitan area.

1. Event Overview

- Event Name: Ueno Station 'Akita Direct Sales Market' - Venue: JR Ueno Station Grand Concourse - Dates & Hours: May 21 (Thu) - May 26 (Tue), 2026 (6 days), 10:00 - 20:00 (Opens at 11:00 on the 21st, closes at 17:00 on the 26th) - Organizer: East Japan Railway Company (JR East) Akita Branch - Operator: JR East Tohoku Comprehensive Service Co., Ltd. Akita Sales Branch - Cooperation: Akita Prefecture, Akita City, Noshiro City, Akita Tourism Federation, Oga City, Senboku City, Yuzawa City, Tazawako Kakunodate Tourism Association - Products: Akita confectionery, local sake, processed foods, fresh produce, general goods, etc. - Exhibitors: Akita Prefecture Product Promotion Association, Okashi no Seneido, Akita Donguri Mura, Kanehan Delica, Kashio Eitaro from 'Noka no Party' Network, Amazake Labo, Daisen City Tourism Product Association, Bussan Nakasen, JR East Tohoku Comprehensive Service Akita Sales Branch

2. Key Products

- 'Dainagawa Tenka Junmai Daiginjo Kameno-o Shikomi' 720ml: 2,450 yen (tax included). Dainagawa is a small brewery in Omori-machi, Yokote City with six brewers. This pasteurized type of the 'Kameno-o' series offers stability and easy quality management. - 'Junsai' (Water Shield): A specialty of Akita known for its unique slimy texture and crisp crunch. Ideal for vinegared dishes or Kiritanpo hot pot. - 'Mainichi ga Tomato Youbi Straight' 150g: 200 yen (tax included). Straight juice made from 100% Akita tomatoes. Certified by Shoku no Sanjumaru in 2019. - Naraoka-yaki (Pottery): A folk craft featuring a beautiful blue sea cucumber glaze, known for its high functionality as everyday tableware. - Bodakko (Sliced Salmon) 1 piece: 850 yen (tax included). A salty red salmon with a salt concentration of over 10%. A small amount is enough for a bowl of rice. - Konohanasakuyahime (Amazake): A sweet and refreshing non-alcoholic beverage. - Others: [Mamedayo] 1 bag: 160 yen, [Sanazura] 5 pieces: 850 yen, [Nama Dorayaki] 1 piece: 310 yen, [Genuine Leather Keychains] Akita Dog: 1,980 yen, Namahage: 1,700 yen.

3. Limited Items via 'Hakobyun'

On Friday, May 22, limited quantities of 'Fresh Mountain Vegetables', 'Grilled Sweetfish', 'Hiyama Natto', 'Nemagaridake' (bamboo shoots), 'Okina-ame' (candy), and 'Akita Dog Pudding' will be sold. * 'Hakobyun' is a train logistics service developed by the JR East Group.

- Date: Friday, May 22, 2026 - Train: Komachi No. 16 (Departs Akita at 10:07 -> Arrives Ueno at 13:58) - Sales Start: Around 14:30

Mountain Vegetables: Limited supply of freshly picked Akita mountain vegetables (such as bracken, udo, and ostrich fern).