Akita Direct Market Held at JR Musashi-Mizonokuchi Station!

JR East Tohoku Service Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture, President: Toshinori Hazama) will hold an "Akita Direct Market" to promote the charms of Akita Prefecture to the Tokyo metropolitan area as part of the JR East Group's "Rediscover Local Project." Through the sale of local products and tourism promotion, we will deliver the appeal of Akita to everyone in the Tokyo metropolitan area. We sincerely look forward to your visit at JR Musashi-Mizonokuchi Station (former View Plaza site).

1. Overview

Event Name

Akita Direct Market

Venue

JR Musashi-Mizonokuchi Station (Event space in front of the ticket gates)

Date and Time

Business Hours

July 10, 2026 (Fri) - July 15, 2026 (Wed), 6 days

10:00 - 20:00

*Final day (15th) will be from 10:00 to 16:30.

Organizer/Operator

JR East Tohoku Service Co., Ltd. Akita Sales Branch

Items for Sale

Akita Prefecture's famous sweets, local sake, processed goods, fresh produce, miscellaneous goods, etc.

Exhibitors

Okashi no Izumido, Akita Donguri Mura,

JR East Tohoku Service Co., Ltd. Akita Sales Branch

2. Main Products for Sale

"Babe Hera Ice Cream (Frozen)" 1 pc ¥330 (tax included)

Akita's specialty "Babe Hera Ice Cream" is available in a convenient cup. Enjoy the gentle sweetness and nostalgic flavor of this traditional treat at our direct market. It's a local dessert that can be enjoyed anytime, regardless of the season.

If you've never tried it, please give it a go!

"Gibasa (Frozen)" 1 pc ¥520 (tax included)

Gibasa (Akamoku) is a seaweed characterized by its oceanic aroma, unique strong stickiness, and crisp texture. It is highly nutritious, often called a "superfood of the sea," and has been eaten in Akita for a long time.

It is pre-boiled, so simply thaw and enjoy with grated daikon radish and soy sauce, vinegared soy sauce, ponzu, mentsuyu, or your favorite seasoning.

It's also great added to miso soup or natto!

"HOP DOG (3 types)" 360ml per bottle ¥640 (tax included)

Yokote City, Akita Prefecture, is one of Japan's leading hop-producing regions. HOPDOG BREWING buys hops directly from hop farmers and uses local Yokote-grown hops in all of its craft beers. Yokote-grown hops are high-quality hops that offer a fruity and clean bitterness due to advanced cultivation techniques.

Don't miss this opportunity to try them!

"Akita Prefecture Grown Blueberries"

Blueberries grown in the southern region of Akita.

Each berry is carefully hand-picked and harvested, and the intense flavor is achieved through the unique temperature difference in Akita.

A luxurious treat that allows you to feel the blessings of nature.

"Revitalizing Manju Mame Dayo" 1 pc ¥160 (tax included)

The third installment of our Revitalizing Manju. Made with edamame from Akita Prefecture. This manju is particular about the taste and aroma of edamame. Made with the wish for you to be healthy and energetic!

"Takashimizu Summer Junmai" 720ml ¥1,390 (tax included)

Refreshing and flavorful. Its solid umami, which belies its low alcohol content, is a testament to the adherence to traditional Akita-style long-term low-temperature fermentation. This is a high-quality, refreshing junmai sake that complements summer dishes.

"Mala Kao" "Takeya Seipan's" Mala Kao, loved in Akita for many years. It features a moist, fluffy texture and a gentle sweetness, with a nostalgic taste. It's a popular product perfect for snacks or souvenirs. (1 bag ¥230 (tax included)) "Oga Red Crab Shell Bowl (Frozen)" Lavishly packed with high-freshness crab landed from Akita Prefecture's only red snow crab fishery. This is a featured product also mentioned in "Trans-vert," JR East's Shinkansen in-car service magazine. (1 pc ¥1,980 (tax included))

"Soba Manju" A manju that has been traditionally made in Nishi-Mombetsu for a long time. This is a specialty of the soba region, with a fluffy skin made from Ugo Town-grown buckwheat flour, wrapped around plenty of bean paste. (4 pcs ¥650 (tax included)) "Konohanasakuyahime (Frozen)" A soy milk amazake made with Akita Prefecture-grown Sasanishiki, carefully crafted over time without added sugar or preservatives. It is highly praised for its drinkability, lacking the unique flavor of soy milk. This is an exceptional product also served to top Japanese athletes. *Not alcoholic. (1 pc 170g ¥620 (tax included))

We also have many other wonderful Akita products, including local sake, snacks, sweets, and miscellaneous goods. Many of these items can normally only be purchased in Akita, so please come and visit us!

*All photos and illustrations are for illustrative purposes only.

*Items for sale may change.

*Please note that the featured products may not be available in store due to stock status.

[JR East Tohoku Service Co., Ltd. Akita Sales Branch Official Instagram]

LiViT Akita-bi

JR East Tohoku Service Co., Ltd.

Address: JMF Building Sendai 01, 4-10-3 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture

President: Toshinori Hazama

Business Activities: (1) Development and management of retail stores, restaurants, and service establishments. (2) Development and management of station buildings. (3) Entrusted operation of station services for railway business, hotels, etc. (4) Development and management of land, buildings, and areas under elevated structures of East Japan Railway Company. (5) Advertising business, advertising agency business, and printing business. (6) Management of vending machines and coin lockers. (7) Parking lot management. (8) Real estate sales, leasing, brokerage, and management.

HP: https://www.livit.jregroup.ne.jp/

Tohoku MONO WEB SHOP (JRE MALL): https://shopping.jreast.co.jp/shop/detail/s013?utm_source=202409pressrelease&utm_medium=shoptop_link

*All photos and illustrations are for illustrative purposes only.