Case Study: Akita Prefecture – Over 4,000 Followers Gained via Influencer Strategy! Behind the Scenes of Self-Sustained SNS Management Support That Expanded Akita's Awareness

Comnico Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Naoki Hasegawa), a subsidiary of Lovable Marketing Group Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Masayuki Hayashi; Securities Code: 9254) specializing in corporate SNS marketing support, has supported Akita Prefecture’s Tourism, Culture, and Sports Department, Promotion Division (now Strategy Division), in launching and operating the official Instagram account for Akita tourism in FY2025 (@akita_kanko_official). After implementing initiatives including influencer collaborations, Comnico published an interview case study detailing how follower count exceeded 4,000—more than double the target—along with insights into why Comnico was selected as a partner and key evaluation points. The full case study is now available.

[Case Study] Akita Prefecture: Over 4,000 Followers via Influencer Strategy! Behind the Self-Sustained SNS Management Support That Expanded Akita’s Awareness

Key Topics from the Interview (Excerpts)

1. Akita Prefecture selected Comnico as its partner due to the company’s highly meticulous process—from strategic planning and detailed analysis to daily operational workflows—and proposals backed by data-driven justifications for each initiative, which clearly differentiated it from other agencies.

2. Comnico supported the initial setup, including account concept design and profile optimization, matched influencers who could best showcase Akita’s appeal, and provided creative direction for content. Additionally, Comnico supported “self-sustained operation,” ensuring Akita’s staff could independently manage high-quality SNS operations in the future.

3. Within approximately four months—from account launch to contract completion—follower count exceeded 4,000, more than double the initial target (*). Engagement metrics such as comments and saves were high, indicating that users were personally connecting with Akita’s content.

* As of June 2026, follower count exceeds 7,000

4. Akita Prefecture particularly valued Comnico’s exceptional “speed” and the resulting “precision of the PDCA cycle.” Practical and easy-to-implement advice on content creation was also highly appreciated.

About Akita Prefecture Tourism, Culture, and Sports Department, Promotion Division (now Strategy Division)

The division aims to promote inbound tourism to Akita Prefecture from both domestic and international visitors. It collaborates with municipalities and tourism-related businesses to conduct promotional campaigns at events, digital outreach via websites and SNS, and development of tourism content.

• Official Website of Akita Prefecture: https://www.pref.akita.lg.jp/

• Official Tourism Website of Akita Prefecture [Akita Fan]: https://akita-fun.jp/

About Comnico Inc.

Established in November 2008, Comnico has supported over 3,000 account setups and operations (cumulative total from April 2013 to March 2026), primarily for large enterprises. Leveraging extensive expertise, the company offers end-to-end services—from strategy development and account setup to content creation, comment management, reporting, and performance evaluation. Based on accumulated insights, Comnico also develops and provides SaaS tools and campaign tools to streamline SNS account management. URL: https://www.comnico.jp/

About Lovable Marketing Group Co., Ltd.

With the purpose of “Inspiring empathy for people and the planet,” Lovable Marketing Group is a marketing group that promotes “Lovable Marketing”—marketing built on empathy aligned with modern consumers’ information consumption behaviors. Guided by the mission to “create the most beloved marketing group,” the company focuses its business on marketing operations. URL: https://lmg.co.jp/

*Company names, product names, and service names mentioned in this release are trademarks or registered trademarks of their respective companies.