Comnico Publishes Article on Pharmaceutical Industry's SNS Utilization Cases via 'We Love Social'

Comnico Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Naoki Hasegawa; hereinafter “Comnico”), a subsidiary of Rabble Marketing Group Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Masayuki Hayashi; Securities Code: 9254), which supports corporate SNS marketing, has published an article summarizing SNS utilization cases and operational best practices in the pharmaceutical industry on its media platform 'We Love Social'—a resource dedicated to effective SNS management.

In addition to case studies, the article outlines the benefits of SNS for pharmaceutical companies and key considerations for compliant SNS operations. While the pharmaceutical industry faces challenges in marketing and promotional activities due to strict regulations such as the Pharmaceutical and Medical Device Act (PMDA) and the Medical Advertising Guidelines, we hope this article serves as a valuable reference for SNS strategy development.

Published Article: 12 Examples of SNS Utilization in the Pharmaceutical Industry | Benefits and Operational Tips for Pharma Companies Using SNS

Main Benefits: 'Enhancing Brand Awareness and Trust', 'Reaching Potential Patients', and 'Capturing Real-Life Consumer Insights'

Even pharmaceutical companies unfamiliar to general consumers can build trust in their brand and organization by conveying approachability and sincerity through SNS. Additionally, compared to corporate websites, SNS enables information to reach a broader and more diverse audience.

Furthermore, conducting social listening and fan surveys (questionnaires) on SNS platforms allows companies to understand the daily challenges patients and consumers face, as well as their honest feedback on products.

According to a survey titled 'Survey on SNS Usage by Pharmaceutical Companies [February 2026 Edition]' conducted by Medical Marketing Magazine targeting 20 pharmaceutical companies, all 20 companies are actively using SNS to disseminate information. This highlights that SNS has become a crucial communication strategy even within the pharmaceutical sector.

Comnico Supports Pharmaceutical Industry SNS Operations Across Multiple Platforms Including Instagram, X, Threads, and Facebook

Since 2008, during the early days of SNS in Japan, Comnico has provided SNS marketing support for corporations and organizations, offering operational assistance across various platforms such as Instagram, X (formerly Twitter), TikTok, Threads, YouTube, Facebook, and LinkedIn. Regarding the pharmaceutical industry featured in this 'We Love Social' article, Comnico has long received commissions from multiple companies and organizations. Our support spans diverse platforms including Instagram, X, Threads, and Facebook, and we possess extensive experience supporting clients in the pharmaceutical industry.

Additionally, 'We Love Social' has published another article titled 'Be Cautious with Influencer Posts! Essential Basics of the Pharmaceutical and Medical Device Act and a Compliance Checklist for SNS'—targeted at industries such as pharmaceuticals and cosmetics that must carefully comply with the PMDA when operating on SNS. We encourage readers to review this article as well.

As a professional SNS marketing company, Comnico has long provided valuable SNS marketing insights through media operations and online seminars. Moving forward, we will continue to deliver practical information to support corporate and organizational SNS operations and remain committed to advancing SNS marketing support.

<For inquiries regarding SNS operation support, please contact Comnico>

About Comnico Co., Ltd.

Established in November 2008. We have supported the setup and operation of over 3,000 accounts (cumulative total from April 2013 to March 2026), primarily for large enterprises. Leveraging our extensive expertise, we provide end-to-end services—from strategy development and account setup to operations (content creation, comment management, reporting), and performance evaluation. Additionally, based on our accumulated insights, we develop and provide SaaS-based tools that streamline SNS account management and SNS campaign tools. URL: https://www.comnico.jp/

About Rabble Marketing Group Co., Ltd.

With the purpose of “Inspiring empathy for people and the planet,” we are a marketing group promoting Lovable Marketing—marketing that resonates with modern consumers’ information consumption behaviors. Guided by our mission to “Create the most beloved marketing group,” we focus our business on marketing operations. URL: https://lmg.co.jp/