Miyazaki City and Link and Motivation Sign Partnership Agreement on Organizational HR

Link and Motivation Inc. (Headquarters: Chuo-ku, Tokyo; Representative: Yoshihisa Ozasa; Stock Code: 2170) has announced the signing of a partnership agreement with Miyazaki City (Location: Miyazaki City, Miyazaki Prefecture; Representative: Mayor Tomonori Kiyoyama) regarding organizational human resources.

This agreement aims to leverage the mutual knowledge and assets of Miyazaki City and Link and Motivation to examine, plan, and promote organizational HR measures. The partnership will focus on staff development, career formation support, organizational activation, reform of HR and organizational measures, improving staff engagement, and fostering organizational culture, with the ultimate goal of strengthening organizational power and achieving sustainable local government administration.

Since its founding in 2000, Link and Motivation has been a pioneer in organizational HR consulting, supporting corporate transformation based on its proprietary 'Motivation Engineering' technology. The company has a proven track record of supporting 25 local governments in addition to private enterprises.

Under its 'City Hall Reform Promotion Vision,' Miyazaki City has been promoting reform of staff awareness, work styles, and talent development. The city emphasizes building an organization where each staff member can act as a professional in administration with pride and passion, proactively working to improve civic services.

Based on this background, both parties will engage in continuous dialogue and collaboration to promote organizational HR measures in Miyazaki City and realize better public services. In the first year, they will begin with consulting and design support for revisions to the system, including personnel evaluation, to create an organization where every staff member can fully demonstrate their abilities.

[Comment from Miyazaki Mayor Tomonori Kiyoyama] This is the first time our city has fundamentally reviewed the entire personnel system. I believe it is necessary to clarify what is expected of our staff, how they are evaluated, and how that evaluation is utilized for personnel transfers and promotions. For citizens, satisfaction with city hall services is heavily influenced by staff attitudes and handling at service counters. Therefore, I believe creating an organization where staff members work with motivation and are properly recognized for their efforts will lead to the provision of better civic services. By receiving support from Link and Motivation, which has diverse knowledge in organizational HR, we will introduce objective and expert perspectives to build a personnel system aligned with our management philosophy, centered on the evaluation system.

[Comment from Kota Yorimitsu, Head of Government Business at Link and Motivation] While we have primarily focused on supporting private enterprises in organizational HR, we have increasingly engaged with administrative organizations in recent years and realize that many municipalities face significant challenges in securing and developing talent. In administrative organizations that play a crucial role in supporting regional life, the difficulty in securing talent is a situation that cannot be overlooked. When I visited Miyazaki City Hall, I felt the strength of the organization's foundation from the polite service at the counter, the greetings from staff, and their natural focus on citizens. By applying the knowledge we have cultivated through supporting both private enterprises and administrative organizations, I believe we can lead to the realization of a truly strong organization. We will work alongside the city to ensure this initiative becomes an advanced example for other municipalities facing similar issues.

Overview of Link and Motivation ・Representative: Yoshihisa Ozasa, Chairman ・Capital: 1.38 billion yen ・Stock Code: 2170 (Prime Market) ・Headquarters: Kabukiza Tower 15F, 4-12-15 Ginza, Chuo-ku, Tokyo ・Established: April 2000 ・Business Description: Organizational Development Division (Consulting, Cloud, IR Support) Personal Development Division (Career School, Cram School) Matching Division (ALT placement, recruitment) Venture Incubation