Location AI Launches Human Flow Ads Using 4.2 Billion Global Smartphone IDs, Covering Inbound Tourists Before, During, and After Their Trips

Location AI Inc. (HQ: Shibuya, Tokyo; CEO: Kazusuke Obi), a developer of human flow data platforms, has significantly enhanced its 'IMS (Inbound Marketing Service)' for inbound travelers, leveraging location data from 4.2 billion IDs across 247 countries and regions.

### Coverage Across 'Before, During, and After' Trips The strength of this service lies in its ability to identify estimated home locations based on GPS data (latitude, longitude, and timestamps) from 4.2 billion smartphone IDs globally, without relying on online search history. This enables high-precision ad distribution while maintaining anonymity.

1. **Pre-trip (Before Visit):** Targets users in their home country who are planning a trip to Japan, with the ability to specify local regions (e.g., Taipei only). 2. **During Trip (In Japan):** Delivers ads when overseas residents are traveling in Japan to drive immediate traffic to shops and tourist spots. 3. **Post-trip (After Return):** Enables retargeting based on actual stay history in Japan, encouraging repeat visits or cross-border e-commerce use.

### Use Case Examples - **Seasonal Retargeting:** Promoting a region's summer activities to tourists who visited for skiing in winter. - **Pre-emptive Appeal:** Reaching overseas residents planning trips to specific destinations or accommodations. - **Off-peak Tourism:** Assisting DMOs and local governments with off-season promotion strategies. - **Retail Loyalty:** Driving repeat purchases through cross-border EC for users with past visit history.

### Support for Major Ad Platforms The service supports major global platforms including Meta (Facebook / Instagram), X (formerly Twitter), TikTok, and DSPs. Advertisers can select the optimal media mix based on campaign goals and target countries.

### Data-Driven Pre-Campaign Reports Prior to ad distribution, the service utilizes the 'Location AI Platform®' and 'Inbound Analytics+' to visualize visiting nationalities, seasonality, travel routes, and stay patterns. This ensures optimized delivery based on comparative analysis.

### Location-Based Visit Measurement (DSP Only) The service allows for the measurement of actual visits to designated locations by users who viewed the ads, enabling clear performance tracking.