Launch of 'LAP for Agencies,' a Foot Traffic Marketing Platform for Advertising Agencies

Location AI Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Ikusuke Obi; hereinafter "the company") announces the launch of 'LAP for Agencies (LAP for Agencies),' a platform for advertising agencies, which adds foot traffic advertising campaign functionality to its existing 'Location AI Platform®' (hereinafter 'LAP')—a dashboard-based solution for visualizing and datafying human movement.

'LAP for Agencies' is a one-stop platform that enables advertising agencies to self-serve and fully manage smartphone ad campaigns using foot traffic data. In addition to the area marketing features already available on LAP—such as planning distribution for flyers and direct mail, digital signage, and retail media, as well as measuring visitation effects from various media ads—the new platform integrates all necessary functions for campaign planning, execution, and operation.

The platform enables end-to-end marketing—from foot traffic analysis and custom audience creation to ad delivery and performance measurement—enabling marketing strategies based on real-world consumer behavior, independent of third-party cookies. The company aims not only to visualize and utilize foot traffic data but also to connect data directly to marketing and promotional execution, thereby supporting advertising clients in achieving tangible sales growth alongside advertising agencies.

Background of the Launch

All companies and organizations operate in the real world. Thanks to advancements in location technology, it is now possible to instantly capture and analyze the movements of people in physical spaces—something that was previously impossible. When combined with advertising technology, businesses can now deliver targeted messages directly to consumers’ smartphones, guiding them to online pages or physical stores and ultimately driving sales growth. However, the marketing industry has yet to fully recognize the transformative impact of this shift.

This transformation is further accelerated by increasing restrictions on third-party cookies and rising consumer privacy awareness, which are pushing traditional digital advertising methods toward a major turning point. Since most consumer activity still takes place in physical environments such as brick-and-mortar stores, the value of using real-world consumer behavior as the foundation for marketing is growing rapidly.

Meanwhile, advertising agencies are increasingly being asked by clients to leverage foot traffic data in their proposals. However, the processes of foot traffic analysis, audience creation, ad delivery, and performance measurement are often fragmented across different tools and vendors, making it difficult for agencies to manage the entire workflow—from planning to reporting—internally. 'LAP for Agencies' addresses this challenge by offering advertising agencies a self-service platform for real-world-based marketing, enabling them to demonstrate measurable contributions to clients’ actual sales performance.

Key Features and Benefits for Advertising Agencies

1. End-to-End Integration from Foot Traffic Analysis to Ad Execution and Visit Measurement

The LAP dashboard now includes a full suite of advertising execution and management functions, including campaign design, implementation, monitoring, and performance measurement. By integrating foot traffic visualization and analysis with ad campaign capabilities, agencies can now complete the entire process—from audience targeting using 'Flow Ads' to ad delivery and visit measurement—on a single platform. This streamlines operations and enhances proposal capabilities.

2. Campaign Design Support via Generative AI Assistant (LLM)

Based on foot traffic data analysis, the 'Generative AI Assistant' built into LAP supports agencies in setting target audiences and designing optimal campaigns. Even without specialized data analysis skills, agencies can now create data-driven, high-precision advertising plans.

3. Support for Multi-Objective Campaigns from Awareness to Purchase and Behavioral Conversion

Foot traffic advertising is effective not only for store visitation and brand awareness but also for e-commerce promotion, app downloads, and membership acquisition. Using the proprietary 'Ad Audience Builder'—which creates audiences based on real-world behavioral data such as visit history and residential areas—the platform enables cross-channel marketing that bridges online and offline experiences.

4. Performance Measurement Across All Advertising Media, Including Flyers, Signage, and TV Ads

Beyond smartphone ads, the platform supports planning and performance measurement for flyers, direct mail, digital signage (OOH/DOOH), and retail media campaigns using foot traffic data. Visit measurement can be applied across all media types—for example, quantitatively measuring the percentage increase in store visits after digital signage ads or within TV commercial broadcast areas. This enables ROI visualization for offline and mass media campaigns, which have historically been difficult to evaluate.

Use Cases (Expected Applications)

Case 1: Store Visit Generation and Traffic Promotion in Retail, Dining, Services, and Tourism

For retail stores, restaurant chains, insurance shops, salons, fitness clubs, commercial facilities, municipalities, and tourism sectors, the platform enables precise targeting ads based on foot traffic around stores, competitor locations, and visitor areas—driving efficient store visitation and traffic promotion.

Case 2: In-Store Sales Promotion for Consumer Goods Manufacturers

Consumer goods manufacturers can promote product purchases at retail partner stores by delivering targeted ads based on foot traffic around those stores and the residential areas of visitors. This drives effective foot traffic and in-store sales promotion.

Case 3: Driving Online Actions (E-commerce, App Usage) from Real-World Data

By delivering foot traffic ads to custom audiences defined by real-world behaviors—such as visit history to specific areas or facilities and residential zones—the platform promotes online conversions like app downloads and e-commerce purchases, enabling seamless omnichannel marketing (OMO) across online and offline touchpoints.

Service Terms

Service Name: LAP for Agencies (LAP with Foot Traffic Advertising Functionality for Agencies)

Target Users: Advertising Agencies

System License Fee: ¥200,000 per month (excluding tax)

Foot Traffic Data Usage Fee: Volume-based rate tied to ad delivery performance (gross budget)

※ Rates will be individually quoted based on campaign scale (estimated budget).

Launch Date: July 15, 2026

Inquiries and Applications: https://location-ai.com/contact/

Future Outlook

The company will promote the adoption of 'foot traffic advertising' in the advertising industry through 'LAP for Agencies,' contributing to clients’ business growth in collaboration with advertising agencies. Going forward, it will continue to enhance AI-powered support features and expand the range of supported marketing channels, advancing the standardization of real-world data utilization in marketing.