Loft Co., Ltd. (Headquarters: Shibuya, Tokyo; President: Koki Ando) will designate the period from May 30 to July 12, 2026, as 'LOFT GREEN PROJECT MONTH' and host the 'LOFT GREEN PROJECT SUSTAINABLE BEAUTY & LIFE 2026' at Loft stores nationwide and the online shop.
Since autumn 2021, Loft has promoted activities leading to environmental awareness and well-being under the slogan 'LOFT GREEN PROJECT: Power of Sundries to Make People and the Earth Happy.' This year's month-long campaign focuses on three themes: 'Consideration for the Environment,' 'Consideration for People, Communities, and Society,' and 'Collection and Recycling Programs.' A highlight is the 'Decabo Score SELECTION' campaign, which visualizes the CO2 reduction rate of products in percentages.
Key Initiatives: 1. Decabo Score SELECTION Campaign Loft will showcase 16 products with calculated CO2 reduction rates. For example, 'Dr. Bronner's Magic Soap Refill 946ml' has a Decabo Score of 91%. These products will be featured in dedicated sections at 176 stores and online.
2. Continuation and Expansion of Recycling Programs In addition to the cosmetics container collection started in November 2021, Loft continues fiber collection and the 'Pen Recycling Program' in collaboration with Pilot Corporation. In late May, shopping baskets remade from recycled pen materials will be introduced at select stores.
3. Social Consideration: Store-wide Introduction of Communication Boards To support customers with hearing difficulties, Loft introduced 'Communication Boards' at all manned registers in April 2026. These boards use illustrations and text to facilitate smooth communication through pointing. This initiative was adopted based on an employee suggestion.
Period: Saturday, May 30 – Sunday, July 12, 2026 Participating Locations: 183 Loft stores nationwide and the Loft Net Store.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン