A Feast of Stationery: '29CM x LOFT' Pop-up Shop in Seongsu, Seoul

Loft Co., Ltd. (Shibuya, Tokyo; President: Motoki Ando) will collaborate with the Korean lifestyle select platform '29CM' to host the first '29CM x LOFT' pop-up shop in the Seongsu area of Seoul, South Korea, for five days from Wednesday, September 2, to Sunday, September 6, 2026. The pop-up shop will feature a curated collection of items selected by both companies, focusing on stationery brands from Japan and South Korea. By introducing a diverse range of products, including popular Japanese stationery brands and lifestyle goods with a unique Korean sensibility, the event aims to propose new stationery and shopping experiences to customers in both countries. '29CM' is a lifestyle select platform operated by 'MUSINSA,' one of South Korea's largest fashion platforms, and has recently been expanding its presence in the Japanese market through pop-up shops and brand support. Since its founding in 1987, Loft has operated under the philosophy of 'enriching lives through miscellaneous goods,' proposing a variety of lifestyle products including stationery, household goods, beauty and health items, and variety goods. It has gained high support from customers both in Japan and abroad, particularly in the stationery sector. Under a business partnership agreement, both companies aim to promote the charm of Japanese stationery to Korean customers through this pop-up shop and continue to create opportunities for cultural exchange between Japan and South Korea. [29CM x LOFT Pop-up Shop] Overview (Planned): Period: September 2 (Wed) - September 6 (Sun), 2026 (5 days total). Venue: Yeonmujang-ro, Seongsu area, Seoul, South Korea. Content: Korean stationery brands selected by 29CM and Japanese stationery brands selected by Loft. Operational Support: SPD Global Inc. [29CM] Overview: An online fashion select shop established in 2011. It curates high-sensitivity brands in fashion, beauty, and lifestyle goods. With overwhelming growth in the lifestyle and women's fashion categories, its annual transaction volume in 2025 reached 1.4 trillion won (approx. 147 billion yen). 29CM accounts for 50% of purchases among women aged 25 to 39 in the total age-based EC user share.