Shibuya Loft will hold an event titled "ADDITTLE BEAUTY POP UP STORE" from Friday, June 12, to Thursday, June 25, 2026, introducing the new hair care items from "ADDITTLE BEAUTY," a well-being beauty brand produced by Ms. Makiko Takizawa.

Released on Friday, May 29, these products focus on the natural balancing power of the scalp. They contain fermented beauty serum ingredients inspired by skincare (Lactobacillus/Lotus Seed Ferment Filtrate, Lactobacillus/Aloe Barbadensis Leaf Juice Ferment Filtrate, Galactomyces Ferment Filtrate). Based on the concept "Impression changes with hair," the brand offers two lines: the "Moist Line" and the "Soft Line," tailored to the scalp condition.

In addition to selling exclusive POP UP STORE sets, the venue will host workshops on creating room sprays and offer various novelty gifts.

<Overview> ■ Period: Friday, June 12 – Thursday, June 25, 2026 (Closes at 6:00 PM on the final day) ■ Location: Shibuya Loft, 1st Floor, Masaka Stage

[Exclusive Sets] POP UP STORE Exclusive Sets (Moist/Soft, Sets 1 & 2): 3,960 yen each.

[Exclusive Event] Workshop to create room sprays for purchases over 3,000 yen (tax included).

[Novelties] Depending on the purchase amount, customers can receive postcards, shopping bags, in-bath combs, rubber charms, tote bags, and participate in a lottery to win logo-embroidered bathrobes or hair clips (limited quantity).

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Products / services: ADDITTLE BEAUTY