Nihon Kaigo Jigyo has published the May issue of 'Danran Biyori,' the PR magazine for its franchise brand 'Danran no Ie.' This issue features the story of President Miyazawa and Manager Nakagawa of the Numazu branch in Shizuoka Prefecture, who entered the care industry with a strong commitment to 'caring for a portion of the limited lives of our users.' The article explores why a 30-year nursing veteran decided to open a day-care service and what makes the 'natural, home-like' environment of Danran no Ie so special. Since opening in 2022, the Numazu branch reached a 90% utilization rate within 10 months, driven by Miyazawa's ability to 'fully accept the situation of others,' honed during her nursing career. Miyazawa was motivated by her experience seeing patients struggle after discharge and her father's own difficulties in day-care facilities. She emphasizes supporting the 'inner self' of each user beyond just recreation or functional training. Manager Nakagawa, who has 12 years of experience in care, notes that unlike large facilities with many restrictions, Danran no Ie allows them to fulfill users' wishes whenever possible, making it feel like a natural home. This focus on the user's life creates a warm cycle that fosters both user well-being and staff growth.

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  • Source: PR TIMES
  • Category: feature_article