[5th Location in Mie] Women-only Pilates studio "pilates K" opens at Aeon Town Tsu Kawage on Sunday, March 29!

LOIVE Co., Ltd. (Headquarters: Sapporo, Hokkaido; President: Ayaka Maekawa), which operates over 190 women-only boutique fitness studios nationwide (as of February 2026), will grand open its 5th location in Mie Prefecture, "pilates K Aeon Town Tsu Kawage," on Sunday, March 29, 2026.

Start your new 2026 habit with the trending "Machine Pilates"

"Machine Pilates," which gained attention among Korean idols and models and is now a hot topic among top athletes and business professionals, is coming to you. pilates K, based on the concept of "Serious Body Makeover from Age 30," is a studio that offers group lessons set to music using the "Reformer," a specialized Pilates machine.

The new studio will open within "Aeon Town Tsu Kawage," a hub for the vast residential area stretching from northern Tsu City to southern Suzuka City, located along National Route 23, a major arterial road in Mie Prefecture. Situated on the first floor of this popular shopping center with ample parking, it offers smooth access by car. In response to the growing health consciousness, we propose a new habit of self-improvement through machine Pilates as a "third place" where you can stop by regardless of the weather while running daily errands or dining. ■ Three Features of pilates K 1. Programs Specialized for Body Makeover We offer a wide range of programs focusing on areas women are concerned about, such as the "stomach," "hips," "upper arms," and "back." The group lesson format, where you move to music, dispels the image that Pilates is dull or overly strenuous. Since the machine supports your body's movements, even beginners can exercise with proper form without strain. 2. Music x Pilates Programs We adopt a group lesson format that moves to music. We have prepared a variety of programs specialized for body makeovers, creating an environment where it is easy to enjoy and continue. 3. Stylish Space The interior is a simple, sophisticated, and mature space based on gray tones. We have focused on an interior design that elevates your aesthetic sense the moment you step into the studio. You can spend a neutral time forgetting the hustle and bustle of daily life and facing your own body.