LOIVE Co., Ltd. (HQ: Sapporo, CEO: Ayaka Maekawa), operator of over 200 women-only fitness studios nationwide, will open 'pilates K Joetsu' in Niigata Prefecture on May 29, 2026. This is the third location in Niigata and the first-ever entry into the Joetsu area.
### Key Features of pilates K 1. **Body-Sculpting Focus:** Specialized programs targeting areas like the abs and glutes. Machines provide support, making it accessible even for fitness beginners to maintain correct form. 2. **Music x Pilates:** A group lesson format set to music makes the exercise enjoyable and easy to sustain, moving away from the 'plain and difficult' image of traditional Pilates. 3. **Stylish Environment:** The interior features a sophisticated, adult-oriented design with a gray color scheme, offering a neutral space to focus on one's body.
### Limited Offer: 0 Yen Trial To support body-make goals ahead of summer, first-time users can experience a group machine Pilates lesson for 0 yen. Participants can join empty-handed for a full-scale training experience.
### Grand Opening Campaign A 'Triple Zero' campaign is available for early sign-ups via web payment until 7:00 PM on May 28. This includes 0 yen for the enrollment fee, registration fee, and the first two months of monthly fees.
### Store Overview - **Name:** pilates K Joetsu - **Location:** 1F Yamayoshi Bldg, 8-59 Fujimaki, Joetsu, Niigata - **Opening Date:** Friday, May 29, 2026 - **Closed:** Sundays and Mondays
FACT BOX
- Source: PR TIMES
- Category: New Product