LOIVE Co., Ltd., which operates over 200 boutique fitness studios nationwide, is set to open two new 'pilates K' machine pilates studios on May 30, 2026, at Aeon Omihachiman and Pieli Moriyama in Shiga Prefecture. This simultaneous opening brings the total number of studios in Shiga to five, aiming to promote new exercise habits among local women. pilates K is characterized by its body-make-focused programs, group lessons synchronized with music, and a sophisticated, gray-toned interior. The brand has gained significant popularity among women in their 30s to 50s, particularly on social media, and is currently offering a '0-yen trial' for newcomers.

FACT BOX

  • Source: PR TIMES
  • Category: Corporate Expansion