LOIVE to Host Executive Event: 'A CEO's Decisions Shape the Company's Future'

LOIVE Inc. (headquartered in Sapporo, Hokkaido; CEO: Ayaka Maekawa, hereinafter “the Company”), which operates over 230 women-only boutique group fitness studios nationwide across five brands (as of June 2026), will host an event titled 'A CEO's Decisions Shape the Company's Future' on Thursday, July 16. This event is designed for business leaders to learn the essence of decision-making and foster peer-to-peer networking.

Event: 'A CEO's Decisions Shape the Company's Future' – July 16 in Tokyo’s Nakameguro

Guided by the slogan 'Love Your Life' and the corporate mission 'Creating women who love and shine,' the Company provides comprehensive wellness services supporting women's beauty and health. In addition to operating over 230 company-owned group fitness studios nationwide under multiple brands, LOIVE will launch its human resource development program 'Mission’S' in October 2025.

By sharing the expertise it has cultivated since its founding in talent development and purpose-driven management, LOIVE aims to contribute to human capital management. The goal is to empower more companies to maximize the potential of diverse talent, promote women's advancement, and drive Japan's economic growth through talent development as a foundation for business expansion.

Event Background

The event 'A CEO's Decisions Shape the Company's Future' is a seminar and networking gathering for executives. During the seminar, CEO Ayaka Maekawa will take the stage to share real-life experiences from her 19-year journey as a business leader—covering key decisions, the underlying philosophies, and lessons learned from failures. Attendees will gain insights into the mindset of a leader who grows a company and the core principles of management. The session will also cover how to establish a leadership foundation and make decisions that drive company growth. Following the seminar, a networking session will be held, providing participants with opportunities to deepen connections. This interactive format encourages information exchange on daily business operations and fosters new professional relationships.

Going forward, LOIVE will continue striving toward a true society of women's empowerment, leveraging the unique expertise of its 99% female workforce, all under the corporate purpose of 'Creating women who love and shine.'

Event Overview

【Date & Time】July 16 (Thu), 19:30–21:30 (Doors open at 19:00)

【Venue】9th Floor, Nakameguro GT Tower (LOIVE Tokyo Headquarters: 2-1-1 Kamimeguro, Meguro-ku, Tokyo)

https://www.nakamegurogt.jp/access/index.php

【What to Bring】Business cards

【Participation Fee】New attendees: ¥5,500 / Mission’S program participants: ¥3,300 (tax included)

【Registration】https://forms.gle/6axWUgvfZg4eQB9s8

【Event Schedule】

・Talk Event

'A CEO's Decisions Shape the Company's Future'

~ A seminar on the essence of decision-making, offering insights into the leadership mindset that grows a company ~

(Ayaka Maekawa, CEO, LOIVE Inc.)

・Networking Session (with light refreshments)

LOIVE Inc.: Human Resource Development Program 'Mission’S'

LOIVE is launching training services aimed at helping companies build systems to maximize the potential of diverse talent as part of human capital management. The 'Mission’S' program shares LOIVE’s proprietary talent development methodologies, cultivated since the company’s founding, to support corporate talent retention, productivity improvement, and innovation. Within LOIVE’s own organization of approximately 1,000 employees—99% of whom are women—the company has instilled organizational management capabilities and a purpose-driven management philosophy that serve as the foundation for business growth. By transferring this expertise to other companies, LOIVE aims to help employees, especially women, thrive with a sense of personal mission, thereby addressing labor shortages through increased female leadership and contributing to Japan’s economic growth.

Human Resource Development Program 'Mission’S'

Mission’S is a community where like-minded individuals engage in self-improvement, take on challenges, and act with purpose. It is a space to connect with peers who are building the future together. The individual missions that emerge from this community will interconnect, expanding new possibilities and choices for Japanese society—that is the vision behind Mission’S.

Service Details:

https://missions.hp.peraichi.com/management

Company Overview

Company Name: LOIVE Inc. (Loive)

CEO: Ayaka Maekawa

Head Office: 4F, Ito 110 Building, 4-5-1 Kita 7-jo Nishi, Kita-ku, Sapporo, Hokkaido

Business Activities:

Hot yoga studio 'loIve (Loive)': 69 locations nationwide

Surf exercise studio 'Surf Fit (Surf Fit)': 2 locations nationwide

Machine-based Pilates studio 'pilates K (Pilates K)': 156 locations nationwide

30-minute machine-based Pilates studio 'pilates K_smart': 3 locations nationwide

Machine-based group training studio 'REDY’S GYM (Ladies Gym)': 3 locations

Circuit stretching studio 'Nobi~Stretch': 3 locations

Product development and online school business

HR business: Women’s talent development program 'Mission’S (Missions)'

(*Number of locations as of June 2026)