Women-Only Machine Pilates Studio 'pilates K Kiso River' to Open in Ichinomiya City on July 24, 2026 — LOIVE Expands to 9th Location in Aichi Prefecture

Women-Only Machine Pilates Studio 'pilates K'

LOIVE Co., Ltd. (Headquarters: Sapporo, Hokkaido; CEO: Ayaka Maekawa), which operates over 230 women-only boutique fitness studios nationwide (as of June 2026), will open a new women-only machine pilates studio, 'pilates K (Pilates K)', in Ichinomiya City, Aichi Prefecture, on Friday, July 24, 2026. This will be the 9th location in Aichi Prefecture and marks the long-awaited debut in the Ichinomiya area.

3 Features of pilates K (Pilates K)

1. Body-Shaping Focused Programs A wide range of programs targeting areas women care about—such as the abdomen, buttocks, arms, and back. The machine supports body movement, allowing even fitness beginners to exercise safely with proper form.

2. Music-Integrated Pilates Program Group classes synchronized with music. This innovative approach breaks the common perception of pilates as dull and strenuous, creating an enjoyable workout experience that encourages long-term commitment.

3. Stylish Studio Design The studio features a sophisticated, minimalist interior with a gray color scheme. The elegant design elevates aesthetic awareness the moment you step inside, offering a neutral space to escape daily noise and reconnect with your body.

New Studio Opening in the Ichinomiya Area

After receiving numerous requests, 'pilates K' will finally debut in the Ichinomiya area. Strategically located for easy access, the studio is designed to fit seamlessly into residents’ daily routines. It offers a convenient and approachable space for women in Ichinomiya who want to start advanced machine pilates.

Free Trial for Beginners: '0-Yen Trial' Ahead of Summer

As summer approaches and interest in body shaping increases, 'pilates K' introduces a '0-Yen Trial' program. Using the 'Reformer' machine, which supports body movement, even those returning to exercise after a long break can start comfortably. First-time visitors can experience a group machine pilates class for free. No equipment needed—just show up and enjoy a full workout.

Grand Opening Campaign: 'Triple Zero' Early Membership Offer

To celebrate the opening, LOIVE is offering an exclusive early membership plan available only through web payment.

Offer: 'Triple Zero' — Enrollment fee, registration fee, and first two months of membership fees all waived.

Application Period: Until Thursday, July 23, 2026, at 19:00

Eligibility: First-time users who complete the web membership application during the period.

*Please check the official website for full terms and conditions.

Store Overview

Store Name: pilates K Kiso River

Address: 2F Heiwado Kiso River, 52 Shimizugawa, Koganawa-cho, Ichinomiya City, Aichi Prefecture

Opening Date: Friday, July 24, 2026

Regular Holidays: Sundays and Mondays

Store URL: https://pilates-k.jp/studio/aichi/kisogawa

Google Map: https://maps.app.goo.gl/Cf55DgV9PdDh37Y29

About pilates K

pilates k (Pilates K)

A casual and stylish studio that redefines pilates as fun and accessible. Enjoy body shaping to music in a relaxed environment. The studio features a mature, minimalist gray-toned interior that matches the lifestyle of modern women. Experience machine pilates—once considered expensive and exclusive—at an affordable price.

159 locations nationwide (as of June 2026) https://pilates-k.jp/

About LOIVE Co., Ltd.

・Company Name: LOIVE Co., Ltd.

・CEO: Ayaka Maekawa

・Headquarters: Sapporo, Hokkaido

・Corporate Slogan: Love Your Life.

・Business: Mission is to 'create women who love themselves and shine.' Operates women-only fitness brands including hot yoga 'loIve' and machine pilates 'pilates K' nationwide. A TSE Growth-listed company with 99.9% female employees (as of June 2026), leveraging firsthand insights to promote women's well-being.

・Number of Stores: 236 nationwide (as of June 2026)

・Corporate Website: https://loive.co.jp/