SMYTHSON, the British stationery and leather goods brand distributed by Look Inc., announces a collaboration with fashion icon Grace Coddington on Wednesday, October 7, 2026, to commemorate the 30th anniversary of its iconic Fashion Diary.
(C)SMYTHSON
Since its launch in 1997, the Fashion Diary has been cherished as an indispensable partner by people working in the fashion industry. It features local recommendations from New York, London, Paris, and Milan, along with ample space for jotting down show notes.
(C)SMYTHSON
“My Smythson diaries have recorded my schedule for over 30 years. They have helped me organize my appointments and stay on time (well, they tried). Over the years, I have used many different colored diaries, and whenever I need to remember important events or birthdays, I can always rely on them. They are far more reliable than searching online.” — Grace Coddington (Fashion Editor / Stylist)
Grace designed a special cover featuring her own hand-drawn illustrations, playfully depicting the iconic “front row” of the fashion world.
Inside the diary, Grace has selected her favorite spots from four fashion capitals. From shopping destinations known only to fashion insiders to must-visit restaurants, she shares her personal recommendations.
(C)SMYTHSON
“I have used Smythson address books and diaries for years and years. I have always been drawn to their charm. So, what could be more wonderful than having a personalized edition just for me…?” — Grace Coddington (Fashion Editor / Stylist)
Grace Coddington, a long-time admirer of Smythson stationery, has contributed her own illustrations to this collaboration, reflecting her deep connection with the brand.
Smythson x Grace Coddington 2027 Premier Fashion Diary (front) ¥64,900 Smythson x Grace Coddington 2027 Premier Fashion Diary (back) ¥64,900
[Stores & Online]
Smythson Stores https://www.smythson.jp/stores
・Isetan Shinjuku Men's Store ・Ginza Mitsukoshi ・Nihombashi Mitsukoshi Main Store ・Nagoya Store
Smythson Official Online Store https://www.smythson.jp/
【ABOUT GRACE CODDINGTON】
A legendary British fashion editor and stylist. She served as Creative Director at US Vogue for many years, working as the right hand of Editor-in-Chief Anna Wintour and creating numerous iconic fashion stories. She continues to work as an editor and stylist, and also engages in a wide range of creative activities, including collaborations with photographers and creators.
【ABOUT SMYTHSON】
Founded in 1887 on Bond Street in London, England, Smythson is a premium stationery and leather goods brand. Holding a Royal Warrant, it has been loved by the British Royal Family and celebrities worldwide for its exceptional craftsmanship and high quality. Characterized by simple yet elegant design, its timeless style is classic yet harmonizes with modern lifestyles, and has been cherished for many years.
Every item is meticulously finished down to the smallest detail, combining durability and beauty. Its commitment to craftsmanship and high-quality materials remains unchanged, and it continues to offer products that blend tradition and innovation. Furthermore, by engraving initials or motifs, personalized items make the product more unique and special.
[SMYTHSON Japan Official Account]
Website: https://www.smythson.jp/ LINE: https://lin.ee/xVPCbqK
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: Smythson x Grace Coddington 2027 Premier Fashion Diary