Supporting Future Dancers: Lotte Becomes Title Sponsor for National University Street Dance Championships

Lotte Holdings and Lotte Co., Ltd. have decided to provide special sponsorship for the 'All Japan University Street Dance Championship' to be held on March 14, 2027, and 'Miss College Dancer' on December 16, 2026. Lotte is committed to supporting these events, resonating with the passion of Gen Z dancers. The events will be rebranded as 'Lotte presents.' Under its group vision, 'Lifetime Value Creator,' Lotte Holdings is focusing on live entertainment and content IP as new growth areas. The company plans to open a live music venue, tentatively named 'BEAT PARK,' in front of Shin-Osaka Station in March 2028. Street dance holds significant potential in both live entertainment and next-generation content IP. Furthermore, under its corporate message 'Sweetheart of your mouth,' Lotte supports dance culture, which has become a common language for the younger generation. Notably, these championships also serve as the selection process for the University Street Dance World Cup held in Taiwan, where the Japanese team has achieved two consecutive world titles.