Lotte Co., Ltd. (Shinjuku-ku, Tokyo; Representative Director and President: Hideki Nakashima; hereinafter 'Lotte') will launch the 'Black Black Delicious Buff <Tropical Peach> Pouch' on Tuesday, July 21, 2026. This is a completely new Black Black gum that releases a vibrant tropical peach aroma from the first chew, instantly lifting your mood. It's a delicious, fruit-flavored gum with caffeine, weighing 1.5 times more than a standard Black Black pellet gum (based on standard weight comparison), offering a satisfying chew even with just one piece. Enjoy it during intense study sessions or for a quick mental refresh at work.

※ 'Buffing up' means taking a mental break or mood refresh.

<Product Features>

A new, delicious tropical peach-flavored, caffeinated gum from 'Black Black'!

Weighs 1.5 times more than a standard pellet gum (based on Black Black standard weight), offering a satisfying chew in every piece.

Perfect for refreshing your mind during study or desk work.

The packaging features a pixel-style, game-inspired design that represents the 'boost' state during intense study or work sessions.

● Product Name

Black Black Delicious Buff

<Tropical Peach> Pouch

● Release Date

July 21, 2026 (Tuesday)

● Sales Region

Nationwide

● Net Weight

21g

● Price

Open pricing

(Estimated retail price: around ¥194 including tax)

Stay alert even in summer! Experience intense, refreshing coolness with

'Black Black Pellet One-Push Bottle'

Rolling out nationwide from late July 2026

Starting late July 2026, Lotte will release the 'Black Black Pellet One-Push Bottle' from its strong-mint, alertness-boosting 'Black Black' gum line. Enjoy an intense sensation perfect for instantly refreshing your mind during driving, work, or study. The one-push bottle design allows for easy, one-handed opening. Plus, some pieces may contain the ultra-cooling 'Cold Spike Gum' for an extra burst of icy refreshment!

Cold Spike Gum

Not included in every product.

● Product Name

Black Black Pellet One-Push Bottle

● Release Date

Gradual rollout from late July 2026

● Sales Region

Nationwide

● Net Weight

133g

● Price

Open pricing

(Estimated retail price: around ¥820 including tax)

▼ Black Black Official Website

https://www.lotte.co.jp/products/brand/blackblack/

Lotte Co., Ltd.

https://www.lotte.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: New Product