Which brand will exhibit at Licensing Japan 2026 from June 17 to June 19?

Lotte Holdings will exhibit at Licensing Japan 2026 from June 17 to June 19.

What is the name of the 19th edition exhibition Lotte Holdings is joining in 2026?

The 19th edition exhibition Lotte Holdings is joining in 2026 is Licensing Japan.

What specific IPs like BELLYGOM and Itagum does Lotte Holdings plan to promote at Licensing Japan?

Lotte Holdings plans to promote IPs including BELLYGOM, Itagum, and the Chiba Lotte Marines.

When will the Licensing Japan event featuring Lotte Holdings take place in 2026?

The Licensing Japan event featuring Lotte Holdings will take place from June 17 to June 19, 2026.

Which baseball team IP is Lotte Holdings showcasing at the June 2026 Licensing Japan event?

Lotte Holdings is showcasing the Chiba Lotte Marines IP at the June 2026 Licensing Japan event.

Lotte Holdings to Exhibit at Licensing Japan

Published Jun 10, 2026 10:00 AM ・ Updated Jun 14, 2026 2:16 PM ・ 3 min read ・ Source: PR TIMES

Lotte Holdings announced its participation in the 19th Licensing Japan exhibition, held from June 17 to June 19, 2026. The company is actively seeking partners for its various content IPs, including BELLYGOM, Itagum, and the Chiba Lotte Marines.

Lotte Holdings (Headquarters: Shinjuku, Tokyo; Representative Director and CEO: Motoichi Tamatsuka) will exhibit at the 19th Licensing Japan, held at Tokyo Big Sight from Wednesday, June 17, to Friday, June 19, 2026. This marks the company's second consecutive year of participation.

Since entering the content IP business in July 2024, the company has been leveraging synergies between the Japanese and Korean Lotte groups to promote Japanese content globally and introduce Korean content to the Japanese market. With this exhibition, Lotte is seeking partner companies and licensors for future collaboration.

Exhibition Highlights: 1. BELLYGOM: A popular character with over 1.8 million combined SNS followers. In 2026, Lotte will strengthen the character's presence through short drama collaborations with influencers, official SNS comics, and permanent retail spots. 2. Lotte "Itagum": Launching initiatives for the 70th anniversary of "Green Gum" in 2027. Lotte is seeking partners for product and promotional collaborations. 3. Chiba Lotte Marines: Opportunities are available to collaborate using team assets, including logos, uniforms, official mascots, and player images for a fan base of 1.9 million attendees at home games. 4. Property Expansion Support: Providing solutions to expand Japanese content IP into Asian markets.

Event Overview: Dates: June 17–19, 2026 Venue: Tokyo Big Sight (West Exhibition Hall) Booth Number: Hall 2, 1st Floor, 13-84

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Source: PR TIMES
Category: Event
Products / services: BELLYGOM

Lotte Holdings to Exhibit at Licensing Japan

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