【Must-Read for Executives】Free "Website Improvement Checklist" Now Available! Organize Key Website Optimization Points That Impact Inquiries, Traffic, Trust, and Conversion Rates

Lumission Co., Ltd. (Headquarters: Minato-ku, Tokyo) has launched a free support program providing a "Website Improvement Checklist" designed for executives of SMEs and growth-stage companies with annual sales between 100 million and 10 billion yen. This checklist organizes and visualizes the "causes of poor performance" hidden within corporate websites, covering areas such as traffic generation, inquiry funnels, SEO, branding, conversion rates, customer journeys, and SNS integration. It addresses common executive concerns such as "inquiries aren't increasing despite having a website" or "SNS and advertising efforts aren't translating into sales." Many companies suffer from issues like high traffic but low inquiries, outdated content, lack of integration between SNS and the website, and inefficient advertising spend. The core of these problems lies in an unorganized website structure. In business, a website is not just a company profile; it is a sales funnel consisting of "Traffic → Trust Building → Inquiry → Proposal → Conversion." Without a clear structure, companies often resort to ad-hoc fixes and increased ad spending, leading to a state where the site is viewed but yields no results. This checklist serves as a tool to transition from "vague website management" to "clear, result-oriented funnel design." By using the checklist, companies can clarify where users drop off, why inquiries are low, and which improvements should be prioritized. Lumission emphasizes structural organization over mere traffic growth, offering this checklist as a first step toward building a web structure that consistently delivers results.