LOEWE Announced as Official Partner of the Spanish National Football Team

LOEWE has announced a four-year partnership with the Spanish national football team, effective May 26. Under the creative direction of Jack McCollough and Lazaro Hernandez, LOEWE will provide a comprehensive travel wardrobe for international matches, covering the 2026 World Cup in North America through to the 2030 tournament hosted across Spain, Portugal, and Morocco.

Founded in Madrid in 1846, LOEWE is renowned for its leather excellence and innovative craft. As the brand celebrates its 180th anniversary, it expands its exploration of Spanish identity into the realm of sports, aligning with the talent and energy of the national team. The partnership includes tailoring, casual wear, footwear, and leather goods designed for the men's representative team. Key pieces include suits featuring the LOEWE Anagram embroidered discreetly on the sleeve lining, alongside polo shirts and jackets designed for sophisticated comfort.

To commemorate this new chapter, LOEWE released a portrait series captured by photographer Bruno Staub at the team’s training facility in Las Rozas, Madrid. The series features players Pedri, Unai Simón, Rodri, Pau Cubarsí, and Nico Williams. This collaboration represents more than a wardrobe; it is a reflection on shared collective identity and a celebration of the brand's cultural roots.

Contact Information: LOEWE Japan Client Service 03-6215-6116 www.loewe.com