Macoho in Niigata Enhances Information Dissemination on Wet Blasting Technology

Macoho Co., Ltd. (Headquarters: Nagaoka, Niigata; President: Yoshihisa Asai), a specialist manufacturer of wet blasting equipment, has launched full-scale information dissemination using short videos to increase awareness of wet blasting technology.

In this initiative, the company will use the PR distribution service PR TIMES and YouTube to regularly share information about the characteristics and application examples of wet blasting technology through videos.

Background of the Initiative

Until now, the company has provided information through its website and email newsletters. However, most of these measures were aimed at existing customers and those already familiar with the company. Meanwhile, wet blasting technology often faces challenges in expanding awareness among new audiences, as many are unaware of its existence or that it could apply to their business challenges. Against this background, the company is starting short video-based outreach to communicate the technology clearly to more engineers and manufacturing professionals.

What is Wet Blasting?

Wet blasting is a surface treatment technology that cleans, roughens, deburrs, and grinds material surfaces by high-speed spraying of a mixture of water and abrasives using compressed air. Compared to dry blasting, it features dust suppression, reduced heat influence, support for fine processing, and uniform surface formation. It is used in a wide range of fields such as automobiles, semiconductors, tools, and electronic components.

Future Content

For the first installment, the company plans to release a short video introducing Macoho and the overview of wet blasting technology. Future plans include continuous posts themed around processing examples, surface treatment comparisons, problem-solving cases, technical explanations, and before-and-after treatment comparisons. The short videos will be distributed through PR TIMES and published on the official YouTube channel (https://www.youtube.com/@PRmacoho/shorts).

Future Prospects

Macoho will continue to strengthen the dissemination of wet blasting technology and engage in creating new value in the surface treatment field. Through continuous communication combining videos, the web, and technical columns, the company aims to contribute to solving challenges in the manufacturing industry.