Magniflex, the comprehensive bedding brand from Italy (General Importer and Distributor: Fragsport Inc., President and CEO: Takahiro Yamane, Headquarters: Minato-ku, Tokyo), is pleased to announce that its "Oklahoma" mattress and "Pillow Grande" pillow have been adopted by "A VILLAGE," a lodging facility opened by Amuse in Saiko, Yamanashi Prefecture.

About A VILLAGE

"A VILLAGE" is a lodging facility with the concept of "SAIKO Exclusive Stay." It opened on May 4, 2026, as a "creative base where you can stay," blending facilities that stimulate creativity, unique to an entertainment company, with the rich nature of the Mt. Fuji foothills, allowing both adults and children to return to their childhood and unleash their five senses.

Magniflex products have been chosen as bedding to provide a comfortable sleeping environment within a stay space surrounded by abundant nature.

Facility Overview

Hotel Name: A VILLAGE Location: Saiko 997, Fujikawaguchiko-machi, Minamitsuru-gun, Yamanashi Prefecture Facilities: 30 guest rooms, Private garden of approximately 1,500 tsubo (approx. 4,950 sqm) Check-in: 15:00~ Check-out: ~10:00 Official HP: https://a-village.com/

<Adoption Background>

A VILLAGE adopted Magniflex products while aiming to achieve both "a stay space in harmony with nature" and "a comfortable sleeping environment."

After personally experiencing the comfort in the showroom, Magniflex products were chosen for their support and comfort provided by the proprietary high-resilience foam <Elioform®>, as well as their spring-free structure and environmentally conscious product concept.

The alignment between A VILLAGE's concept, which emphasizes affinity with the natural environment and consideration for sustainability, and Magniflex's manufacturing philosophy was also a key reason for adoption.

<Adopted Models>

Oklahoma

Features

The "Oklahoma" is a mattress with a substantial thickness of 23cm.

The core uses 17cm of Magniflex's proprietary high-resilience foam <Elioform®>, providing firm support for the body while maintaining a natural sleeping posture.

The cover is quilted with <Elioform MF®>, <Elioform®>, and <Eliofiber>, achieving a balance of comfortable sleep and a soft feel.

It also features a reversible design, allowing users to choose their preferred firmness based on the season or preference, and incorporates mesh material on the sides for enhanced breathability.

Pillow Grande

Features

The "Pillow Grande" is a popular model chosen by many people worldwide among Magniflex's pillow offerings.

It is characterized by its combination of a "gentle, embracing" feel and "firm support."

Thanks to its proprietary materials and manufacturing process, the pillow itself conforms freely to the shape of the head and neck, accommodating various sleeping positions (back, side, etc.) and naturally supporting the neck and shoulder area.

It promises deep relaxation and a comfortable awakening during your stay at A VILLAGE.

<About Magniflex> Founded in 1962 near Florence, Italy. The company's origins lie in the experience of its founder, the late Giuliano Magni, who, suffering from repeated injuries and breakdowns during his career as a professional cyclist, developed a mattress that completely eliminated springs. Today, it has grown into one of the world's largest comprehensive bedding brands, with a presence in 99 countries worldwide. Magniflex also conducts joint research on ergonomics with the University of Florence, Italy, applying the findings to product development. The company produces a total range of items related to deep sleep and health, including all types of bedding, pillows, and related products.

<About Fragsport Inc.> Fragsport Inc. began importing and selling Magniflex products in Japan in 1993, led by President and CEO Takahiro Yamane. The company serves as the general agent for Japan and Asia. In 2024, it marks its 30th anniversary since its launch in Japan. Many prominent athletes are among its users, and it is recognized across various fields as part of the health industry. Headquarters: Minato-ku, Tokyo

President and CEO: Takahiro Yamane

Official Website: https://www.magniflex.jp Facebook: https://www.facebook.com/MagniflexJP X (Twitter): https://twitter.com/magniflex_JP

Instagram: https://www.instagram.com/magniflex_official

FACT BOX

  • Source: PR TIMES
  • Category: Partnership