The "Hire Katsu Sandwich" from Izutsu Maisen Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative: Daisuke Sen) has been awarded a Gold Award at the "3rd Japan Location Bento Awards," hosted by the Japan Location Bento Award Steering Committee.
Selected from 296 types of bento boxes chosen by loyal users of location catering, the product was honored for its impact on work sites. The announcement was made on June 10 (Wed), known as "Location Bento Day." This marks the third consecutive year that the "Hire Katsu Sandwich" has received the Gold Award, following its success in the first and second years.
For over 50 years, the "Hire Katsu Sandwich" has been loved across generations as Maisen's signature product, known for its soft pork cutlet, fluffy bread, and secret sauce. While it maintains the taste established at its founding, it incorporates various improvements developed over many years.
<Reasons for being selected as a location bento> - Ease of consumption and portability: Packaged in boxes of three, easy to carry, and includes an oshibori (wet towel). - Accessible size: Designed to be easily handled by both children and the elderly. - Convenience: Long shelf life at room temperature, making it ideal for busy work schedules and as gifts for production sets.
Product Information Name: Hire Katsu Sandwich Price: 3 pieces 486 JPY / 6 pieces 956 JPY / 9 pieces 1,404 JPY (tax included)
[About Japan Location Bento Awards] An award that honors "location bento" that have influenced the industry at film, TV, advertising, and event production sites. Winners are selected via internet voting.
[About Izutsu Maisen Co., Ltd.] Since its founding in 1965, the company has focused on "tender tonkatsu that can be cut with chopsticks," operating direct retail stores in department stores and stations, restaurants, and catering businesses.
FACT BOX
- Source: PR TIMES
- Category: Event