Webinar Announcement: 'BtoB Lead Generation Strategies in an Era of Rising Ad Costs'

The spread of generative AI has significantly changed search behavior, making it difficult to maintain results with traditional models centered on Google Ads. Rising click-through costs due to increased competition have made CPAs unsustainable, leading to fewer successful sales negotiations. In this environment, companies are facing the challenge of how to stably acquire high-intent leads rather than just raw lead counts. This seminar explains how to utilize webinars not just for awareness, but as strategic touchpoints for promoting understanding and generating sales opportunities. We will organize the entire process from planning to follow-up, proposing a new lead generation model that reduces reliance on advertising.