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The Era of In-House Advertising Production with AI Advancements in generative AI are enabling companies to produce advertising and promotional materials—such as videos, illustrations, social media images, and banners—internally and in a short time, which previously required external production or specialized skills. Marketing departments, often constrained by limited personnel and budgets, are increasingly leveraging AI to streamline ideation, rough drafts, and simple content creation. For mid-sized and large enterprises, which must maintain consistent messaging across multiple platforms, balancing production speed with advertising quality has become a major challenge.

Risks of Brand Damage from Improper AI Use However, using AI-generated videos and illustrations directly in corporate advertising or official promotions requires careful consideration. Publishing content with visual inconsistencies, low quality, or misalignment with brand tone can not only reduce advertising effectiveness but also lead to reputational damage, public backlash, and brand erosion. The fact that something 'can be created' with AI does not mean it is suitable for official corporate content. It is crucial to distinguish between tasks suitable for AI automation and those requiring human judgment or professional production.

Clarifying the Division Between AI and Professional Production This seminar will analyze the potential uses of AI-generated videos and illustrations in corporate settings, while highlighting often-overlooked quality and brand risks in official use. It will provide guidance on how to strategically balance AI utilization with professional production. Through live demos of AI-generated imagery and quality assessments, the seminar will clearly delineate areas where AI is effective versus those requiring human expertise and professional creative input. This session is recommended for marketing, PR, and promotional teams in mid-sized and large enterprises who are considering AI integration but have concerns about official deployment.

Organizer and Co-organizer Gangle Inc.

Cooperation Majisemi Inc.

For details and registration, click here.

Majisemi Inc. will continue to host webinars that provide real value to participants. Past seminar materials and other upcoming events can be viewed ▶ here.

Majisemi Inc.

3-12 Kioicho, Chiyoda-ku, Tokyo 102-0094 Inquiries: https://majisemi.com/service/contact/ Keywords:

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  • Source: PR TIMES
  • Category: Event