For details and registration, click here.

Dramatic Shift in Buying Behavior: Why Is Your Sales Pitch 'Too Late'? According to a Gartner report, 67% of U.S. B2B buyers prefer a purchasing experience without sales representative involvement. Buyers complete their own research using AI and the web before contacting vendors, meaning that by the time sales teams reach out, evaluation criteria and shortlisted options are already established. Forrester predicts that an increasing number of buyers will trust generative AI over product experts in final decision-making. The key to future marketing success lies in how effectively companies intervene during the 'silent period' before sales engagement.

Beyond 'Information Delivery': The Importance of 'Understanding Formation' In today’s AI-driven content-saturated environment, buyers no longer seek volume but clarity on 'value relevance to their business.' Simply providing documents is insufficient. It is essential to design processes that help buyers form a confident understanding that your solution fits their needs. To be discovered, selected through comparison, and deeply convinced—without delivering a seamless experience across these three stages, even the most outstanding products will fail to enter serious consideration.

Transforming Webinars into the 'Ultimate Sales Preparation Arena' The strategic value of webinars is being re-evaluated as a trust-building touchpoint that avoids premature sales pressure. By focusing on what buyers truly want to know—such as 'comparison frameworks' and 'key success factors to avoid failure'—webinars become powerful bridges to sales conversations. Majisemi has achieved a high 13% sales conversion rate through carefully designed webinar topics and immediate follow-up with all registrants post-event. This webinar will reveal the specific success model behind these results.

Organizer Majisemi Inc.

For details and registration, click here.

Majisemi will continue to host webinars that deliver real value to participants. Access past seminar materials and other upcoming events ▶ here.

Majisemi Inc.

3-12 Kioicho, Chiyoda-ku, Tokyo 102-0094 Inquiries: https://majisemi.com/service/contact/ Keywords:

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: Gartner / Forrester