Mammut Yokohama Reopens on June 6 with a Fresh New Look

Mammut, an outdoor brand with over 160 years of history originating as a Swiss rope manufacturer in 1862, will reopen 'Mammut Yokohama' on Saturday, June 6, 2026.

Under the Spring/Summer 2026 season theme 'DO IT ANYWAY.', Mammut is evolving the store with a new logo design based on a white color scheme. The renewed facade's key visual expresses the mission of 'coexistence of city and nature' and was created by Tokyo-based graphic artist Tom Onishi. The design overlaps Yokohama's urban landscape with the majestic nature of the Alps, harmonizing with the cityscape.

During the pre-opening event, a talk show was held featuring Mammut athletes Ai Mori and Rei Sugimoto as guests, where they discussed their passion for competition and their convictions as athletes. Additionally, a bouldering lesson led by Rei Sugimoto was held, drawing loud cheers from the participants.

Mammut Yokohama holds special significance for the brand, which has its roots in rope making, as it is the only Mammut store to feature an in-store bouldering gym. It offers a wide range of products including apparel, backpacks, shoes, and climbing gear, supporting various scenes from daily use to outdoor fields.

To commemorate the renewal opening, special campaigns will also be held. From Saturday, June 6 to Wednesday, June 24, customers who purchase products worth 15,000 yen (tax included) or more can play a capsule toy game to win original items. Furthermore, in collaboration with Ariake, known for the famous Yokohama sweet 'Harbour', a 'Mammut Original Milk Harbour Mont Blanc' will be given away on a first-come, first-served basis.