New Hub Symbolizing Generational Shift in Play to Open

Mandai Holdings Co., Ltd. (Headquarters: Sendai City, Miyagi Prefecture, Representative Director: Junichi Kurahashi, hereinafter "Mandai") will grand open "Amusement Park Mandai Munakata Store," its second large-scale amusement facility in Fukuoka Prefecture, in Munakata City, Fukuoka Prefecture on July 18, 2026 (Sat).

This facility will revitalize a building previously used as a pachinko parlor into a family-oriented amusement facility equipped with crane games, capsule toys, and a kids' space, utilizing approximately 800 tsubo of large space.

Over 200 Crane Game Machines Awaiting Prize Stocking

As consumer values shift from "buying things" to "enjoying experiences" and further to "sharing time with others," Mandai Munakata Store aims to become a new community hub where parents and children, and friends can casually gather and share their holiday time while playing.

We will also offer crane games with prizes such as 10-yen catchers, refrigerated/frozen foods, and fresh produce, proposing a new option for spending holidays in the community as "nearby leisure" that families can enjoy without strain, even amidst continued price hikes.

Key Points of This News

- "Amusement Park Mandai," the second store in Fukuoka Prefecture, will open in Munakata City.

- Offers experiential leisure where people can "share time" with parents, children, and friends, including crane games, capsule toys, food prizes, and a kids' space.

- Revitalized into a next-generation playground utilizing the approximately 800 tsubo large space, unique to its former pachinko parlor origins.

- As a "Playable Supermarket Mandai," approximately 50% of prizes will be food and daily necessities, allowing the enjoyment to continue after returning home.

From "Monoshohi" (Goods Consumption) to "Kotoshohi" (Experience Consumption), and then to "Toki-shoho" (Time Consumption)

Recent consumer behavior has shifted from "Monoshohi," buying and owning goods, to "Kotoshohi," enjoying experiences such as travel, lessons, and performances. Furthermore, it is expanding to "Toki-shoho," sharing the excitement that can only be experienced at a specific time and place with others.

Experiencing the ups and downs of winning prizes in crane games. Choosing capsule toys with parents. Encountering unexpected prizes and bargains while friends explore the same space. Mandai Munakata Store offers more than just prizes as "things." It offers "time" for visitors to spend the same time together and share memories. By incorporating prizes such as refrigerated/frozen foods and fresh produce, which are useful in daily life, into crane games, we provide an experience that is not only fun to play but also beneficial for life after returning home.

Giant versions of popular prizes like Melon Bananas are also available!

The capsule toy market is also growing. According to the "2025 Fiscal Year Capsule Toy Market Trend Survey Results Report" by the Japan Capsule Toy Association, the market size based on manufacturer shipments is approximately 196 billion yen, a 39.0% increase from 141 billion yen in fiscal year 2024. Beyond the traditional image of children's play, it enhances the appeal of amusement facilities as content that can be enjoyed by people of all genders and ages.

Why are both stores in Fukuoka Prefecture "Suburban Type"?

Mandai's stores in Fukuoka Prefecture, following "Amusement Park Mandai Triaus Hisayama Store," which was the first store in Fukuoka Prefecture in 2025, will have Munakata Store as the second.

What both stores have in common is their roadside, suburban location, assuming customers will arrive by car.

Located in a wide commercial area that is easily accessible for families.

Equipped with ample parking, making it easy to visit on weekends or rainy days.

Located in a commercial area where shopping, dining, and leisure can be combined in one day.

Offers an option to enjoy holidays in the local area without having to travel to the city center.

Utilizing the spacious site and building scale unique to its former pachinko parlor origins, the approximately 800 tsubo interior will feature approximately 280 amusement machines (including about 50 10-yen catchers), over 190 capsule toy machines, and over 330 "guaranteed win" gachas.

We are revitalizing a large space that is already rooted in the community into an indoor amusement facility where parents, children, and friends can spend a long time exploring.

Spacious interior utilizing the large site, with a kids' space featuring 100 picture books and large play equipment.

Comment from Junichi Kurahashi, Representative Director of Mandai Holdings Co., Ltd.

Junichi Kurahashi, Representative Director of Mandai Holdings Co., Ltd.

Since the COVID-19 pandemic, price increases have made it more difficult for families to go on long-distance leisure trips.

On the other hand, the need to share enjoyable times with family has not changed. We believe there is great potential in "nearby leisure" where families can choose activities within a reasonable budget when visiting as a family of four on a weekend.

At Mandai Munakata Store, we have prepared content that can be enjoyed according to budget and length of stay, including 10-yen catchers, crane games, capsule toys, and a kids' space.

Furthermore, we will install crane game machines with prizes that are directly useful in daily life, such as refrigerated and frozen foods and fresh produce, to support the local community amidst rising prices.

We want people to save money, but we don't want them to give up on entertainment. We want to provide the joy of winning prizes, the excitement of "I got it," "I won," and the time spent having fun with family and friends. We want to make holidays more enjoyable in the community, even without traveling far. We aim to make Mandai Munakata Store a new playground where everyone can gather casually.

Store Overview

Example of Grand Opening Commemorative Event

To commemorate the grand opening, Mandai Munakata Store will hold various events for all visitors from July 18, 2026 (Sat) to July 20, 2026 (Mon, Holiday).

What Can Be Covered

- Filming inside the facility

(Crane games, 10-yen catchers, capsule toys, "Guaranteed Win Gacha," kids' space, etc.) - Interview with a representative regarding the background of the store's establishment and the creation of the facility utilizing the space of an existing large store. - Interview with a representative regarding suburban leisure demand and family-oriented nearby leisure demand. - Filming and experiencing crane game machines with prizes such as refrigerated and frozen foods and fresh produce. - Crane game demonstrations and experiences, with explanations of prizes and how to play by staff. - Filming of the kids' space and introduction as indoor leisure for families.

This facility can be covered not only as a new store opening but also as a case study reflecting social trends such as "changing entertainment demand" and "expansion of suburban leisure demand."

Inquiries Regarding This Matter

Mandai Holdings Co., Ltd. Public Relations: Yuse (080-8385-1137)

https://mandai-s.jp/