Mandom Develops 'Sweat Management Techniques' Born from Real Voices of Women Struggling with 'Waterfall Sweat' in the Era of Extreme Heat

Mandom Corp. has focused on the 'waterfall sweat' issues faced by many women during increasingly severe summers, developing content called 'Sweat Management Techniques' based on their real voices. The company conducted focus groups with women involved in 'Oshikatsu' (fan activities) and dating. Participants shared relatable struggles such as 'I can't see my favorite idol during concerts because of sweat,' 'I'm drenched before meeting someone, ruining my makeup,' and 'I can't raise my arms at concerts due to underarm sweat.' In response, Mandom is launching 'Sweat Management Techniques' on its official social media, combining these common issues with solutions based on their research into sweat and odors. Mandom established July 8th as 'Sweat Management Day' in 2024 to promote the importance of controlling sweat appropriately according to the situation.