More concerned about hair curls and waves during the rainy season and summer, while about 75% of women aged 20-40 say they find blow-drying tedious

As the rainy season approaches and the hot summer is near, have you noticed that more people are concerned about the curls and spread of their hair? The hair care brand 'T/ME U (Time U)' conducted a survey of 328 women aged 20-49 about their hair care habits and concerns about their hair during the rainy season and summer.

[Survey Overview] Survey Method: Internet Research Survey Period: May 2026 Survey Target: Women aged 20-49 / n=328 (Mandom survey)

*The percentage composition of scores is rounded to the second decimal place, so the total may not be 100%.

Survey Results Summary

The top concern for women aged 20-40 about their hair during the rainy season and summer is 'curls and waves (43.2%)'.

About 75% responded that 'honestly, blow-drying after a bath is tedious'. On the other hand, it was also revealed that they have a dilemma about air-drying, feeling that it is 'bad for the hair' and 'guilty'.

One in two people* responded that they leave their wet hair for more than 10 minutes.

*Includes those who have no experience with air-drying or using a blow dryer

The top concern during the rainy season and summer is 'curls and waves'

The top concern for women aged 20-40 during the rainy season and summer is 'curls and waves (43.2%)'.

The second concern is the 'spread' of hair and items related to the difficulty of keeping hair together, which occupied the top positions.

Many people are not taking any special care or measures for their hair concerns during the rainy season and summer

For hair concerns during the rainy season and summer, the percentage of people who 'are not taking any special care or measures' or 'do not know' is high. Only about 20% of people are able to address the top concern of 'curls and waves'.

The most troublesome thing for women aged 20-40 in 'bath before and after care' is 'drying hair'

To suppress curls and waves, it is effective to stretch and blow-dry your hair thoroughly at an early stage after a bath. However, in reality, about 45% of women aged 20-40 feel that 'drying hair' is the most troublesome thing in bath before and after care.

One in two women aged 20-40* leaves their wet hair for more than 10 minutes

One in two women aged 20-40* responded that they leave their wet hair for more than 10 minutes. There are also about 10% of people who do not dry their hair at all, such as those who have no experience with air-drying or using a blow dryer.

*Includes those who have no experience with air-drying or using a blow dryer

They have a dilemma that 'blow-drying is tedious' but 'air-drying is bad for the hair'

About 75% of women aged 20-40 responded that 'honestly, blow-drying after a bath is tedious'. On the other hand, it was also revealed that they know that air-drying is 'bad for the hair (68.8%)' and feel 'guilty (60.7%)'.

Such

'I keep putting off blow-drying...

'But I want to suppress the curls and spread the next morning...' For those who

'Beautiful hair care is possible even if you put off blow-drying' New hair care habits are proposed

Just spray for 3 seconds*1 on towel-dried hair!

Even if you put off blow-drying, your hair will be smooth and tidy by the next morning!

Product name/volume/price

Time U Keep Moist Shaking Mist

100ml/1,600 yen (tax included 1,760 yen)

Beauty liquid ingredients*2 90% or more blended!

A dense mist beauty liquid that can be used both inside and outside the bath, with a two-layer structure

Product features

・Just spray once after a bath to protect the moisture of your hair and convert the time you leave your wet hair to hair care time. It suppresses dryness and curls until the next morning and leads to smooth and tidy hair.

・The two layers of high moisture-retaining beauty oil*3 layer and water-sealing ceramide*4 layer work together to double the effect.

・It is a dense mist beauty liquid, so please shake it well before use. (4-6 pushes for semi-long hair)

Hair care brand T/ME U (Time U)

Skin care, housework, child care, etc., there are many things to do after a bath... Sometimes you look at your smartphone and realize that time has passed...

Even if you know that air-drying is not good for your hair, you tend to put off blow-drying.

'T/ME U' is a hair care brand that proposes new habits to turn the time you leave your hair until blow-drying into a golden time that leads to beautiful hair, in line with the feelings of such women. With a formulation design that focuses on the state of 'wet hair' after a bath, it keeps the moisture inside the hair and leads to smooth and tidy beautiful hair by the next morning.

https://www.instagram.com/timeu_official_jp/

The price is the suggested retail price.

Release location: Variety stores nationwide, Mandom Online Shop, Amazon

*Some stores may not carry this product. Inventory status varies by store.

*1 Reference time for spraying for semi-long hair

*2 Contains moisturizing ingredients, emollient ingredients, and water (base)

*3 Kudamonotokeisou seed oil (moisturizing), avocado oil (moisturizing), jojoba oil (moisturizing), olive shell oil (moisturizing), plant-derived squalane (moisturizing)

*4 Yuzu fruit extract (moisturizing), glycerin (moisturizing)

*5 Recommended hair care timing before hair spreads due to dryness