Bifesta, a skincare brand developed by Mandom Corporation, is launching a collaboration project with artist Chanmina. In 2023, at her one-man live concert "AREA OF DIAMOND" held at Yokohama Arena, Chanmina delivered a beautiful and shocking performance on stage, "removing her makeup to reveal her bare face." The makeup remover used in this memorable scene was actually Bifesta's cleansing product. This fact, revealed by the artist herself, led to the realization of this collaboration. In addition to the release of an original Bifesta special movie, the "CHANMINA x Bifesta 'Bijin' Makeup Off Set" will be presented in limited quantities outside the venue of Chanmina's latest live concert "AREA OF DIAMOND FINAL" to be held at Tokyo Dome on July 11 and 12, 2026.
Background of the Collaboration
At Chanmina's one-man live concert "AREA OF DIAMOND" at Yokohama Arena on March 21, 2023, her performance of "removing makeup on stage to reveal her bare face" during "Bijin" resonated deeply with the powerful message Chanmina conveyed: "You are beautiful like a diamond, even without any adornment." It has become a legendary stage that remains in the memories of not only her fans but also many others. When footage of this performance was released, it not only caused a sensation but also sparked discussions online, such as "What makeup remover was used for this?".
This live project will reach its final chapter at "AREA OF DIAMOND FINAL" in July. In conjunction with this, the project began to move forward when Chanmina expressed to Bifesta, "Given our past connection using Bifesta's cleansing products for my performance, I wondered if we could do something together."
Bifesta has always proposed cleansing as an important time to return to beautiful bare skin, regardless of place or time, even amidst busy lives. We view this time as a positive and important act of self-care that not only nourishes the skin but also fulfills the heart through makeup removal, allowing one to return to their true, bare skin. The sentiments of Chanmina, who performed on that stage, and the values that Bifesta cherishes have connected, leading to the realization of this project. Please enjoy this collaboration.
Release of Special Movie
To commemorate this project, a special movie based on Chanmina's live performance will also be released. It is structured around the memorable scenes from the live performance and will be shown sequentially on outdoor screens and other platforms leading up to the live event.
Special Movie Details
・Video Title: CHANMINA x Bifesta Special Movie
Outdoor Vision Screening Details
・Screening Location: Shinjuku Yunika Vision
・Screening Period: July 9, 2026 (Thu) - July 11, 2026 (Sat)
・Screening Times: Every hour at 39 minutes and 15 seconds from 7:00 to 24:00
※ Times are subject to change without notice.
Distribution of "CHANMINA x Bifesta 'Bijin' Makeup Off Set" Outside the Live Venue
Bifesta's makeup off sets will be distributed in limited quantities outside the venue of "AREA OF DIAMOND FINAL" to be held at Tokyo Dome on July 11 (Sat) and 12 (Sun). Those without live concert tickets can also participate in this initiative (please see details for distribution locations and participation methods).
The set includes a wipe-off type cleanser and cotton pads that Chanmina actually used on stage, packaged in a special design to match the live concert. You can enjoy the experience of returning to comfortable bare skin during your makeup removal time at home, along with the lingering excitement of the concert.
CHANMINA x Bifesta "Bijin" Makeup Off Set
・Micellar Cleansing Water Bright Up (Sample Bottle) 90ml
・Micellar Eye Makeup Remover (Sample Bottle) 30ml
・Bifesta Original Cotton Pads
Distribution Times
July 11 (Sat) 12:00 onwards
July 12 (Sun) 12:00 onwards
※ Times are subject to change without notice.
※ As quantities are limited, distribution will end once the planned number for each day is depleted.
※ A maximum of one set per person will be distributed.
Distribution Location
Distribution will take place at the booth located outside Gate 22 of Tokyo Dome.
How to Participate
・Participation in this initiative is possible regardless of whether you have a live concert ticket.
・Those who show a staff member on the day the screen of a designated post from Bifesta's official X (formerly Twitter) account (https://x.com/bifesta_jp) reposted (or quoted reposted) will receive a set. Please check the distribution booth on the day for details.
・Reposts must be from the user's own X account. Screenshots will not be accepted.
・X account creation is for individuals aged 13 and over, so participation is generally limited to those aged 13 and over. If individuals under 13 wish to receive a sample, their guardian must repost the designated post and present the screen on the day, accompanied by the child (one set will be distributed per repost).
Precautions
・Entry restrictions and route restrictions may be implemented due to venue congestion or operational regulations.
・Distribution may be canceled or temporarily suspended without prior notice for safety reasons due to severe weather (rain, strong winds, lightning, etc.) or other unavoidable circumstances.
・Distribution may be refused if fraudulent activity (such as using multiple accounts) is detected.
Chanmina Profile
Rapper/Singer. Self-produces all aspects including songwriting, track production, and stage direction.
Has exceeded 1 billion total views on YouTube and boasts strength on streaming services and social media. Gave birth to her first child in 2024.
In the same year, she partnered with BMSG to produce the girl group audition project "No No Girls." She is also active as a producer for HANA, a girl group formed from this project. She continues to expand the scope of her activities.
In July 2026, she will hold her first-ever Tokyo Dome concert, "AREA OF DIAMOND FINAL."
About Bifesta
Bifesta is a skincare brand that moisturizes the skin with every use, leading to beautiful bare skin.
It constantly proposes free and new skincare scenes, unconstrained by conventional beauty common sense.
Official Website: https://www.bifesta.jp/
Official Instagram: https://www.instagram.com/bifesta_official_jp/
Official X: https://x.com/bifesta_jp
Official YouTube: https://www.youtube.com/@mandomBifesta
FACT BOX
- Source: PR TIMES
- Category: コラボレーション
- Organizations: BMSG / HANA / No No Girls