Manns Wine Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Dai Shimazaki) held the 'GW Party 2026' at its Katsunuma Winery during the 2026 Golden Week holidays. The event was themed 'A Place for Creators and Fans to Connect,' aiming to provide experiences where visitors could not only taste wine but also connect with the vineyards, cellars, and the passion of the winemakers.
During the period, 1,077 people visited the winery. Popular attractions included talk shows by young winemakers, underground cellar tours, and tastings of back-vintage wines. An entertaining 'wine grabbing' activity was also highly successful. Visitor surveys recorded a remarkable 98% satisfaction rate, with many guests commenting that it was a 'special time to interact directly with the creators' and expressing their desire to return.
Moving forward, the company plans to further strengthen opportunities for interaction with brewing and cultivation staff. They also aim to evolve the venue into a community hub that contributes to regional development through collaboration with local restaurants and enhanced sales of local ingredients. Additionally, the 'Manns Wine Festa Katsunuma' is scheduled for November to coincide with the release of the new season's wine, as part of their ongoing efforts to build a community through wine.
FACT BOX
- Source: PR TIMES
- Category: Event